Our nine predictions for 2016 were designed to be measurable. The outcome doesn’t look bad at all – we project that 7 (or 7 and a half) will be fulfilled – but we need to wait for the fourth quarter reports to give you the final outcome. ETA February.
For 2017, we thought we’d make our predictions more courageous. We think 2017 will be the year when the telecoms industry finally becomes customer oriented and customer friendly having realised that greed and fine print make a bad foundation for business – but that customers who are given attention and choice reward you with their loyalty – and then are surprisingly willing to pay.
Prediction 1: Unlimited mobile data to everyone who pays
Every mobile operator will offer unlimited mobile data in 2017
Continue reading Eight (courageous) predictions for 2017
Analysis and Go-to-market, 2016
Nonstop Retention® benchmark: Calculating and comparing the Nonstop Retention Index for mobile brands (MNOs, sub-brands and main MVNOs) in one specific major European market. Identifying best practice and showing current trends. Recommending propositions and actions to improve customer loyalty per brand.
European quad-play best practice: Fact-based before/after analysis of how the introduction of quad-play propositions changed key business Continue reading Nonstop Retention benchmark and European quad-play best practice
For the 14th time: tefficient’s famous data usage analysis – now covering 32 countries
The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.
In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.
The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month. Continue reading Unlimited pushes data usage to new heights
Nexterday North 2016 was an as fantastic experience as the first, inaugural, anti-seminar in 2015. Once again, Comptel managed to bring 550 thinkers and doers from around the world to Helsinki and create great buzz around it.
This year, tefficient wasn’t helping Comptel with a keynote presentation. Instead we prepared and hosted two square table sessions for registered operator representatives only. Continue reading The battle of 2017: Content ownership vs. unlimited mobile data