Our nine predictions for 2016 were designed to be measurable. The outcome doesn’t look bad at all – we project that 7 (or 7 and a half) will be fulfilled – but we need to wait for the fourth quarter reports to give you the final outcome. ETA February.
For 2017, we thought we’d make our predictions more courageous. We think 2017 will be the year when the telecoms industry finally becomes customer oriented and customer friendly having realised that greed and fine print make a bad foundation for business – but that customers who are given attention and choice reward you with their loyalty – and then are surprisingly willing to pay.
Prediction 1: Unlimited mobile data to everyone who pays
Every mobile operator will offer unlimited mobile data in 2017