Analysis and interviews on CAPEX efficiency and predictive analytics

Analysis and Go-to-market, 2017

Writing a comprehensive analysis on CAPEX efficiency and the use of predictive analytics in mobile network design in cooperation with Omnitele.

The analysis can be downloaded from this page:

Increasing the precision of network CAPEX

Continue reading Analysis and interviews on CAPEX efficiency and predictive analytics

Closing the loop on our predictions for 2016

When we in the end of December 2015 made nine predictions for 2016, our intention was that they should be measurable.

This is the moment of truth. With all reported operator data at hand, we can now close the loop on 2016.


Prediction 1 – mobile data usage of 10 GB per month

At least one mobile operator will reach an average mobile data consumption of 10 GB per any SIM and month in 2016

It happened. The Finnish operator DNA carried a total of 345 petabyte of mobile data in 2016. If this traffic is averaged out over DNA’s average number of SIMs, it becomes 10.7 GB per SIM and month in 2016. Continue reading Closing the loop on our predictions for 2016

2016 was a great year for mobile customer loyalty

The fourth quarter has traditionally been the most difficult for mobile operators in mature markets. Many customers join, but many others are leaving and operators typically dilute margins by having more equipment (and more expensive equipment) in the sales mix compared to the rest of the year.

Subscriber acquisition and retention costs are generally higher in the fourth quarter when the financial discipline of mobile operators is put aside to promote equipment at prices well below the operator purchase costs – as long as existing customers promise to stay or new customers are ready to commit to plans with high monthly fees.

But even though there are temporary setbacks, our industry is gradually moving in a more rational direction: Equipment subsidisation is less frequent today and many operators have stopped binding customers to long, inflexible, contracts. Mobile operators have developed their service offerings and are today capable of explaining why customers should stay – without having to throw in a new iPhone as part of the package. Continue reading 2016 was a great year for mobile customer loyalty