Mobile data usage and revenue for 35 countries
This is tefficient’s 17th public analysis of the development and drivers of mobile data.
Mobile data usage is still growing in all of the countries covered by this analysis. The growth rates are very different and so are the usage levels. Finland tops the charts in usage – but not in growth.
Data-only is a clear driver of usage. Austria emerges as the fixed-line substitution leader. In Korea, the share of data traffic on 4G has now effectively reached 100%. In mature markets, the 4G upside on data usage is mainly a thing of the past. Continue reading “More for less” tips the balance
There are several ways to measure network performance and the results of published tests can therefore differ.
Mobile operators have a tendency to criticise test results when they have lost and promote results when they have won.
An example of this is the recent drivetest by Connect Magazine in Switzerland as performed by P3 Group. Whereas Salt seems furious – the CEO-commented release is an interesting read – Sunrise uses the results in its marketing.
Who will be the first operator – anywhere – to complain about a test methodology after having won?
What differs even more than the network test results is the perception of network quality. For an operator it is much more important that its customers are having the perception of the best network than actually having the best network. Continue reading Who has the best network in the Nordics?
Ookla, the company behind Speedtest, has just published its Speedtest Global Index for August 2017. As always, it’s interesting.
According to Ookla’s crowdsourced data, the fastest average mobile data experiences in the world are found in:
- Norway – 55.72 Mbit/s
- Netherlands – 48.30 Mbit/s
- Hungary – 46.72 Mbit/s
- Singapore – 46.62 Mbit/s
But since all mobile networks are based on shared capacity, we decided to cross correlate Ookla’s speed data with our own mobile data usage data. Is there – or is there not – a relationship between mobile data usage and experienced speed?
The graph below correlates the two (click to enlarge).
Continue reading Fast networks, light payload
Look at the graph below. It should satisfy mobile end-users, operators, regulators, politicians and equipment suppliers.
It shows that all operators have improved 4G coverage to the extent that they all (well almost) reach above 90% of the population by the end of June.
Mission accomplished then? Continue reading European 4G – mission accomplished?
Cherish “more for the same” – it’s the best you get
For the 15th time: tefficient’s data usage and revenue analysis
The usage continued to grow in 2016, but the spread in growth rates has never been greater between markets. Singapore, Japan, Hong Kong and, surprisingly, USA grew the slowest whereas Poland, Lithuania, Romania, Austria and France grew the fastest. Continue reading “More for more” isn’t happening
For the 14th time: tefficient’s famous data usage analysis – now covering 32 countries
The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.
In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.
The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month. Continue reading Unlimited pushes data usage to new heights
TDC, the market-leading operator in Denmark, has provided us with anonymous data showing the average mobile data usage for the most frequently used phones and tablets.
Continue reading TDC’s 4G traffic increased 240% in a year – thanks to these phones
When OpenSignal issued its latest State of LTE report today, it again showed that South Korea and Japan lead the world in actual 4G LTE availability: In July to September, a Korean 4G smartphone was on 4G 96% of time whereas a Japanese 4G smartphone was on 4G 92% of time.
These figures are impressive and come as a result of significant operator investments to cover populated areas – also indoors.
In this blog, we focus on the State of LTE in Europe. And we ask ourselves: What’s wrong with this picture?
“Many of Western Europe’s biggest economies are languishing below the 60% mark, including France, Germany, Italy and the U.K.”
Snip from OpenSignal’s map – the darker the higher 4G availability.
Continue reading 4G paradox: Countries with highest population last served
For the first time, OpenSignal, the company that provides an app to crowdsource actual network performance and coverage data, has published a report showing how much time smartphones were connected to Wi-Fi – as opposed to 3G/4G.
The stats are provided for 95 countries. Continue reading Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G
Analysis of the mobile market in a specific country: Development of market shares, subscription tiers, churn, offerings, pricing, data usage, revenue, ARPU, margin, network coverage and CAPEX for all operators.
Special focus on the development of mobile data monetisation and mobile TV/video over time.
Comparisons done to other countries.
Commissioned by a global solutions provider.