Category Archives: 4G LTE

How 4G LTE became mainstream (for some)

Examining the strategic choices of operators: At tefficient, we’ve been having our ears to the ground for some time picking up and summarising operator data on how 4G LTE adoption is developing globally. An absolute majority of operators who have launched 4G LTE still fail to report their 4G LTE customer number, their 4G LTE device penetration and their 4G LTE traffic level – but it’s on its way up.

4G LTE cube

And for those that do report, the third quarter of 2013 represents a shift: No longer is 4G LTE a niche service for a few early adopters – instead it is mainstream. At least in parts of the world.

Three criteria need to be fulfilled to be able to count a user as a 4G LTE user. This analysis introduces the 4G LTE cube which visualises the strategic choices operators have when it comes to all three. So far, strategies differ very much – and they affect adoption strongly.

Download analysis: tefficient public industry analysis 14 2013 LTE

Guest speaker at Comptel’s MWC stand 2013

Analysis and Consulting, 2013

Comptel MWC presentationAnalysis of operator business upsides and downsides when launching 4G LTE. Commissioned by Comptel. Live presentation of an extract of the analysis, titled “Pinpoint the right customers: LTE handsets in wrong hands will dilute margin” to Comptel’s customers at two occasions during MWC in Barcelona.

A special analysis, commissioned by Comptel was launched shortly after.

See this 1 minute video summary interview:

Comptel’s original blog: comptelblog.com/2013/02/is-there-an-monetization-upside-using-analytics-when-launching-lte/