Category Archives: mobile data usage

Is high mobile data usage cannibalising fixed?

We have published numerous analyses on mobile data usage. The two latest are:

Our readers also know that we follow operator Wi-Fi closely, see e.g. this piece.

At tefficient, we believe that the world is (or is about to become) mobile-first. But it doesn’t mean that the mobile networks will carry most of the traffic. In contrast, as shown in this post based on OpenSignal data, the regular smartphone user is most often more on Wi-Fi than on mobile networks. And when the smartphone is on Wi-Fi, the traffic volume is often higher since fixed broadband users seldom have to worry about data caps. Mobile operating systems are also set up to prefer (or in the case of upgrades, mandate) Wi-Fi. All Wi-Fi traffic ends up on the fixed access network, not on the mobile access network.

We don’t take a side in the tiring conflict between the cellular camp and the Wi-Fi camp and will continue to argue that it’s not cellular or Wi-Fi, it’s cellular and Wi-Fi. It’s not licensed or unlicensed spectrum, it’s licensed and unlicensed.

For this post we have, for the first time, gathered reported fixed data usage stats from regulators and operators globally to try to answer two questions:

  • Are countries with low mobile data usage having higher fixed broadband usage? I.e. is fixed broadband compensating?
  • Are countries with high mobile data usage having lower fixed broadband usage? I.e. is mobile ‘cannibalising’ fixed?

Continue reading Is high mobile data usage cannibalising fixed?

The luxury of the commodity gigabyte

Data usage, traffic and revenue per GB for 111 operators

This is tefficient’s 16th public analysis on the development and drivers of mobile data.

It is an add-on to our just-published analysis “More for more” isn’t happening which compares 33 countries.

In this analysis we compare operators. We have ranked 111 of them based on: Continue reading The luxury of the commodity gigabyte

“More for more” isn’t happening

Cherish “more for the same” – it’s the best you get

For the 15th time: tefficient’s data usage and revenue analysis

The usage continued to grow in 2016, but the spread in growth rates has never been greater between markets. Singapore, Japan, Hong Kong and, surprisingly, USA grew the slowest whereas Poland, Lithuania, Romania, Austria and France grew the fastest. Continue reading “More for more” isn’t happening

Analysis and interviews on CAPEX efficiency and predictive analytics

Analysis and Go-to-market, 2017

Writing a comprehensive analysis on CAPEX efficiency and the use of predictive analytics in mobile network design in cooperation with Omnitele.

The analysis can be downloaded from this page:

Increasing the precision of network CAPEX

Continue reading Analysis and interviews on CAPEX efficiency and predictive analytics

Unlimited pushes data usage to new heights

For the 14th time: tefficient’s famous data usage analysis – now covering 32 countries

The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.

In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.

The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month. Continue reading Unlimited pushes data usage to new heights

The battle of 2017: Content ownership vs. unlimited mobile data

welcome-to-nexterday-2

Nexterday North 2016 was an as fantastic experience as the first, inaugural, anti-seminar in 2015. Once again, Comptel managed to bring 550 thinkers and doers from around the world to Helsinki and create great buzz around it.

This year, tefficient wasn’t helping Comptel with a keynote presentation. Instead we prepared and hosted two square table sessions for registered operator representatives only. Continue reading The battle of 2017: Content ownership vs. unlimited mobile data

TDC’s 4G traffic increased 240% in a year – thanks to these phones

TDC, the market-leading operator in Denmark, has provided us with anonymous data showing the average mobile data usage for the most frequently used phones and tablets.

tdc-oct-2016-usage-per-terminal-tefficient Continue reading TDC’s 4G traffic increased 240% in a year – thanks to these phones

4G paradox: Countries with highest population last served

When OpenSignal issued its latest State of LTE report today, it again showed that South Korea and Japan lead the world in actual 4G LTE availability: In July to September, a Korean 4G smartphone was on 4G 96% of time  whereas a Japanese 4G smartphone was on 4G 92% of time.

These figures are impressive and come as a result of significant operator investments to cover populated areas – also indoors.

opensignal-4g-availability-europe-map-nov-2016In this blog, we focus on the State of LTE in Europe. And we ask ourselves: What’s wrong with this picture?

“Many of Western Europe’s biggest economies are languishing below the 60% mark, including France, Germany, Italy and the U.K.”

Snip from OpenSignal’s map – the darker the higher 4G availability.

Continue reading 4G paradox: Countries with highest population last served

Speaker at Wi-Fi NOW 2016 London

Analysis & go-to-market 2016

Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for 350 attendees at the Wi-Fi NOW 2016 event in London 25-27 October.

wi-fi-now-london-27-oct-2016

The presentation covered: Continue reading Speaker at Wi-Fi NOW 2016 London

Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet

Wi-Fi as customer magnetIn this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.

We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet