Category Archives: mobile data usage

The battle of 2017: Content ownership vs. unlimited mobile data

welcome-to-nexterday-2

Nexterday North 2016 was an as fantastic experience as the first, inaugural, anti-seminar in 2015. Once again, Comptel managed to bring 550 thinkers and doers from around the world to Helsinki and create great buzz around it.

This year, tefficient wasn’t helping Comptel with a keynote presentation. Instead we prepared and hosted two square table sessions for registered operator representatives only. Continue reading The battle of 2017: Content ownership vs. unlimited mobile data

TDC’s 4G traffic increased 240% in a year – thanks to these phones

TDC, the market-leading operator in Denmark, has provided us with anonymous data showing the average mobile data usage for the most frequently used phones and tablets.

tdc-oct-2016-usage-per-terminal-tefficient Continue reading TDC’s 4G traffic increased 240% in a year – thanks to these phones

4G paradox: Countries with highest population last served

When OpenSignal issued its latest State of LTE report today, it again showed that South Korea and Japan lead the world in actual 4G LTE availability: In July to September, a Korean 4G smartphone was on 4G 96% of time  whereas a Japanese 4G smartphone was on 4G 92% of time.

These figures are impressive and come as a result of significant operator investments to cover populated areas – also indoors.

opensignal-4g-availability-europe-map-nov-2016In this blog, we focus on the State of LTE in Europe. And we ask ourselves: What’s wrong with this picture?

“Many of Western Europe’s biggest economies are languishing below the 60% mark, including France, Germany, Italy and the U.K.”

Snip from OpenSignal’s map – the darker the higher 4G availability.

Continue reading 4G paradox: Countries with highest population last served

Speaker at Wi-Fi NOW 2016 London

Analysis & go-to-market 2016

Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for 350 attendees at the Wi-Fi NOW 2016 event in London 25-27 October.

wi-fi-now-london-27-oct-2016

The presentation covered: Continue reading Speaker at Wi-Fi NOW 2016 London

Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet

Wi-Fi as customer magnetIn this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.

We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet

Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G

For the first time, OpenSignal, the company that provides an app to crowdsource actual network performance and coverage data, has published a report showing how much time smartphones were connected to Wi-Fi – as opposed to 3G/4G.

The stats are provided for 95 countries. Continue reading Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G

Roam Like Home – the beta

Review of the present Roam Like Home offers in France, the UK, Denmark, Norway, Sweden and Finland

Roam like home EU

15 June 2017 will be a milestone in the history of European telecoms: From this day, not only goods, workers, services and capital can move freely across EU borders: Also mobile phone calls, messages and data can start to move freely across the borders when the mobile roaming fees – after ten years of regulation – finally are abolished within the European Union. Continue reading Roam Like Home – the beta

Analysis of the development of mobile data monetisation in a specific country

Analysis, 2016

Analysis of the mobile market in a specific country: Development of market shares, subscription tiers, churn, offerings, pricing, data usage, revenue, ARPU, margin, network coverage and CAPEX for all operators.

Special focus on the development of mobile data monetisation and mobile TV/video over time.

Comparisons done to other countries.

Commissioned by a global solutions provider.

USA, Latvia and Finland combine high mobile data usage with fast growth

Which country had the highest mobile data usage in 2015? The fastest usage growth?

Which operator leads the world?

Which country has the lowest and highest revenue per Megabyte?

Revenue vs MBoU tefficient simplified 2015

How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage? Continue reading USA, Latvia and Finland combine high mobile data usage with fast growth

USA and Finland surprise: High and quickly growing mobile data usage

This is a preliminary analysis – to the final version.

Which country had the highest mobile data usage in 2015? The fastest usage growth?

The lowest and highest revenue per Megabyte?

Usage vs rev per MB prel FY 2015 2

How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage?

Find the answers to these mobile data usage and monetisation questions in tefficient’s 13th public analysis on the topic. Continue reading USA and Finland surprise: High and quickly growing mobile data usage