Category Archives: mobile data usage

40k unique visitors last twelve months – here’s what’s popular

Not counting social media activity – LinkedIn and Twitter – tefficient had 40 000 unique visitors at tefficient.com and nonstopretention.com in the last twelve months.

Here’s what you read the most (click to enlarge): Continue reading 40k unique visitors last twelve months – here’s what’s popular

34 petabytes of zero-rated video streamed since launch of Binge On

Mid November last year, T-Mobile USA launched its 10th uncarrier initiative, Binge On. It has been the most controversial uncarrier launch so far.

Binge on2

Why? Binge On zero-rates commercial video services – so that T-Mobile customers can watch as much as they like without emptying their data bucket. The trade-off? Video streams are slowed down to about 1.5 Mbit/s which means that image quality suffers – which is visible, but perhaps not on smaller screens like smartphones and tablets. Continue reading 34 petabytes of zero-rated video streamed since launch of Binge On

5 GB per any SIM and month no longer a utopia – if price is right

Which operator is in the top when it comes to mobile data usage?

Mobile data usage 1H 2015

Which country charges the most for mobile data?

Find the answers to these and other important mobile data usage and monetisation questions in tefficient’s 12th public analysis on the topic. Continue reading 5 GB per any SIM and month no longer a utopia – if price is right

Wi-Fi – the last piece of the customer retention puzzle?

Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?

puzzle2

Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?

Chart: Why Netflix’ expansion is good news for mobile carriers

netflixSome of you might feel that tefficient tends to overstate the importance of Netflix for telecoms.

In most European markets where Netflix operates, it has as many subscribers as all other paid video streaming services together. In some of these countries Netflix has more households subscribing to its service than there are IPTV households in the country. Continue reading Chart: Why Netflix’ expansion is good news for mobile carriers

Rollover data: Solving Anders’ problems?

Anders 2This is Anders. Like any other Swede, he’s a keen user of mobile data and likes to spend time making sure he gets as much data as possible for his money.

He frequently tethers his iPad or his Mac to his iPhone (yes, he is Swedish) to stream Netflix, HBO, Viasat and SVT Play when out and about. He’s also more or less constantly on Spotify. This behaviour means that in a normal month he uses about 6 GB of mobile data, about twice the Swedish average. Continue reading Rollover data: Solving Anders’ problems?

CAPEX pays off in customer experience: Checking Omnitele’s measurement results

The Finland-based consulting and engineering firm Omnitele has – independently – during first half of 2015 measured the mobile customer experience in three countries: Latvia, Denmark and Estonia. Continue reading CAPEX pays off in customer experience: Checking Omnitele’s measurement results

Mobile data usage: Price and bucket size matter

Mobile data usage continues to grow: +58% for the markets in this analysis.


Buckets

In some high usage markets like the US and Singapore, we however see signs of saturation with annual usage growth of just about 20%.

But it’s not a general trend: In other high usage markets – Finland, Estonia, Denmark, Japan and Ireland – the mobile data usage grew 60 to 80%. Continue reading Mobile data usage: Price and bucket size matter

If you sell Mbytes, why slow your customers down?

We’ve been awaiting Telenor’s official comments to OpenSignal’s new crowdsourced 4G coverage and speed test, but since Telenor hasn’t yet commented it we try to interpret the Norwegian results ourselves.

OpenSignal NO Q1 2015

Continue reading If you sell Mbytes, why slow your customers down?

Tele2: From industry’s black sheep to customer’s best friend?

Frank undercover2Late November last year, Tele2 launched a major transformation campaign in Sweden under the Tele2.0 banner.

The message? Tele2 had questioned all industry practices and concluded that many of them were outright stupid. And consequently stopped or changed them. Continue reading Tele2: From industry’s black sheep to customer’s best friend?