Category Archives: Analysis

Cloud gaming: Operator propositions + monetisation analysis

Gaming is a multi-billion dollar business – but operators have not really aimed to monetise it. Until now. Cloud gaming relies on a network’s ability to deliver a stable throughput and a low and stable latency. Gaming devices no longer need to have muscles; the rendering happens in powerful cloud servers. With cloud gaming, operators have the possibility to be relevant for gamers; operators can use network features to control and improve the gaming experience. Perhaps operators can even sell cloud gaming with differentiated experience tiers?

Softbank’s cloud gaming proposition, GeForce NOW Powered by Softbank, in Japan
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Who has the best mobile network in the Nordics?

Opensignal’s Global Mobile Network Experience Awards 2022 showed that the mobile networks of Sweden, Finland – and especially Norway and Denmark – provide some of the best experiences in the world.

But there are many companies – some with global, some with local ambitions – that offer their take on who has the best mobile network. To differentiate, providers define different metrics and use different methodologies. Rather than boring you with those, we have compiled a cross-case table naming the winner per each metric across four global network experience specialists: Opensignal, Tutela, Ookla Speedtest and umlaut.

We have included the latest overall or 5G-specific tests made public in 2021 or 2022.

Continue reading Who has the best mobile network in the Nordics?

Back to normal? Or will 5G push the envelope?

Tefficient’s 32nd public analysis of the development and drivers of mobile data compares 46 countries – now with Brazil added – from all regions of the world.

In our previous, full year 2020, report we could see that the pandemic drove mobile data usage – contrary to the belief that all that time we spent at home would offload mobile data traffic to Wi-Fi and fixed broadband.

Although the pandemic was still very much present in our daily life, the relaxation of restrictions in the first half of 2021 led to a more normal growth in mobile data usage.

Continue reading Back to normal? Or will 5G push the envelope?

5G Pacesetters – what’s their secret?

Ericsson ConsumerLab published its latest report today.

The 5G Pacesetters report is the public outcome of a very ambitious project to design and analyse an index that measures both the 5G market performance and the consumer perception of 73 operators across 22 markets globally. Each 5G operator was analysed based on 105 criteria across 16 categories – from customer satisfaction to 5G offering, rollout and marketing efforts. It’s the first time a 5G index takes consumer satisfaction and consumers’ 5G leadership expectation into account.

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Mobile data usage got a boost when we were immobile

Tefficient’s 31st public analysis of the development and drivers of mobile data compares 45 countries from all regions of the world. The pandemic affected us all but although we to a high extent spent the year in our homes, mobile data usage increased in every single country. Mobile data is apparently not just used by people on the move.

Generally speaking, the growth accelerated in 2020; only a few countries experienced a slower growth rate.

Continue reading Mobile data usage got a boost when we were immobile

Benchmarking fibre broadband pricing in Denmark with Sweden, Norway, Germany, The Netherlands, Belgium, the UK and France

Dansk Energi (Danish Energy) is a business and interest organisation for energy companies in Denmark. These companies spearheaded the rollout of fibre networks in Denmark.

In a press release, Dansk Energi concludes that Denmark has among the lowest prices on fibre broadband in Europe. That conclusion is based on a comprehensive price benchmark performed by Tefficient – a benchmark which Dansk Energi has made public. Open the press release and download the benchmark in the “Dokumenter” area highlighted below.

Continue reading Benchmarking fibre broadband pricing in Denmark with Sweden, Norway, Germany, The Netherlands, Belgium, the UK and France

2020 was a horrific year – but not for the global mobile data traffic that grew 38%

Not just sunshine, though – revenue fell 2%

Tefficient’s 30th public analysis on the development and drivers of mobile data ranks 105 operators based on average data usage per SIM, total data traffic and revenue per gigabyte in the full year of 2020.

The data usage per SIM grew for basically every operator. 39% could turn that data usage growth into ARPU growth.

Continue reading 2020 was a horrific year – but not for the global mobile data traffic that grew 38%

Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context

Norway’s Ministry of Local Government and Modernisation has today published an extensive white paper to the Norwegian Parliament titled “Vår felles digitale grunnmur — Mobil-, bredbånds- og internettjenester“.

Tefficient has written two comprehensive analyses to support chapter 7 in the white paper addressing mobile and fixed broadband networks:

  • “Assessment of Norwegian mobile revenues in a Nordic context”
  • “Assessment of Norwegian fixed broadband pricing in a Nordic context”

The first analysis investigates whether Norwegian mobile prices should be considered high or moderate given certain specific Norwegian conditions. A multitude of metrics are used – always compared between the same four markets: Norway, Denmark, Sweden and Finland.

The second analysis investigates Norwegian broadband prices, comparing them against three other Nordic markets: Denmark, Sweden and Finland.

The white paper (in Norwegian) summarises the two analyses in sections 7.2.1.4 and 7.2.2.3 using selected graphs and conclusions. The ministry has integrated the key findings with own and independent research, data and viewpoints to form a basis for future policy.

Continue reading Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context

Cloud gaming and immersive video in a 5G perspective

Which cloud gaming and immersive video propositions are leading operators offering their 5G customers? How have operators gone about it; partnering with global brands, integrating a white label product – or even building it on their own?

KT 모델들이 14일부터 통신사에 관계 없이 110종의 게임을 마음껏 즐길 수 있는 구독형 스트리밍 게임 서비스 ‘게임박스’를 소개하고 있다. https://corp.kt.com/html/promote/news/report_detail.html?datNo=15881
KT celebrating 40k GameBox customers one month after launch

What about exclusivity? Can anyone buy or is it just for connectivity customers? Even for 5G customers only? Or have operators made the cloud gaming/immersive video service inclusive? If so, on an all plans or just on the more premium plans?

In this project we summarised and categorised all propositions in leading 5G markets globally and could spot some global trends.

Commissioned by an operator group.

The growth in mobile data wasn’t stopped by a pandemic

But growth is unevenly distributed and few countries could grow ARPU

Tefficient’s 29th public analysis of the development and drivers of mobile data compares 44 countries from all regions of the world.

Although a pandemic hit the world in 1H 2020, usage grew in every single country. But the growth was unevenly distributed – some countries grew faster than before while others grew slower than before.

Continue reading The growth in mobile data wasn’t stopped by a pandemic