Category Archives: Wi-Fi

Unlimited pushes data usage to new heights

For the 14th time: tefficient’s famous data usage analysis – now covering 32 countries

The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.

In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.

The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month. Continue reading Unlimited pushes data usage to new heights

Speaker at Wi-Fi NOW 2016 London

Analysis & go-to-market 2016

Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for 350 attendees at the Wi-Fi NOW 2016 event in London 25-27 October.

wi-fi-now-london-27-oct-2016

The presentation covered: Continue reading Speaker at Wi-Fi NOW 2016 London

Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet

Wi-Fi as customer magnetIn this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.

We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet

Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G

For the first time, OpenSignal, the company that provides an app to crowdsource actual network performance and coverage data, has published a report showing how much time smartphones were connected to Wi-Fi – as opposed to 3G/4G.

The stats are provided for 95 countries. Continue reading Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G

USA, Latvia and Finland combine high mobile data usage with fast growth

Which country had the highest mobile data usage in 2015? The fastest usage growth?

Which operator leads the world?

Which country has the lowest and highest revenue per Megabyte?

Revenue vs MBoU tefficient simplified 2015

How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage? Continue reading USA, Latvia and Finland combine high mobile data usage with fast growth

USA and Finland surprise: High and quickly growing mobile data usage

This is a preliminary analysis – to the final version.

Which country had the highest mobile data usage in 2015? The fastest usage growth?

The lowest and highest revenue per Megabyte?

Usage vs rev per MB prel FY 2015 2

How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage?

Find the answers to these mobile data usage and monetisation questions in tefficient’s 13th public analysis on the topic. Continue reading USA and Finland surprise: High and quickly growing mobile data usage

Wi-Fi Calling – read all about it…

Wi-Fi Calling is relatively new – and then, not really. In 2014, Apple’s launch of iOS 8 with embedded Wi-Fi Calling marked a milestone for voice calling with mobile devices, despite several years of Voice over Wi-Fi services in various guises preceding iOS 8.

Aptilo Networks – a leading provider of carrier-class systems to manage data services with advanced functions for authentication, policy control and charging – has released a White Paper titled “Seamless Next Generation Wi-Fi Calling”, which is written by Allan Greve of tefficient.

L_C898.tmp Continue reading Wi-Fi Calling – read all about it…

40k unique visitors last twelve months – here’s what’s popular

Not counting social media activity – LinkedIn and Twitter – tefficient had 40 000 unique visitors at tefficient.com and nonstopretention.com in the last twelve months.

Here’s what you read the most (click to enlarge): Continue reading 40k unique visitors last twelve months – here’s what’s popular

5 GB per any SIM and month no longer a utopia – if price is right

Which operator is in the top when it comes to mobile data usage?

Mobile data usage 1H 2015

Which country charges the most for mobile data?

Find the answers to these and other important mobile data usage and monetisation questions in tefficient’s 12th public analysis on the topic. Continue reading 5 GB per any SIM and month no longer a utopia – if price is right

Wi-Fi – the last piece of the customer retention puzzle?

Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?

puzzle2

Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?