Category Archives: Sweden

Nordic operator benchmark 2017

Benchmarks, 2017

For the fifth consecutive year: Comprehensive business benchmark including more than 600 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 41 functions of mobile, fixed/cable and integrated operators – respectively. Continue reading Nordic operator benchmark 2017

In fiber, leadership is created with a shovel

Certain European incumbents are betting on that copper access will be sufficient for the future communication needs of households and smaller businesses.

But where most incumbents regard copper-based DSL technologies as a fallback for areas where fiber-to-the-home (FTTH) or fiber-to-the-building (FTTB) deployment isn’t financially feasible (or not yet rolled out), a few seem to be determined that copper is it. Continue reading In fiber, leadership is created with a shovel

Nordic operator benchmark 2016

Benchmarks, 2016Nordic flags

For the fourth consecutive year: Comprehensive business benchmark including more than 600 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 41 functions of mobile, fixed/cable and integrated operators – respectively. Continue reading Nordic operator benchmark 2016

Nordic operators’ networks have no equal in speed. On 3G.

4G coverage is great as well – but 4G speeds are slowing

Having ran the Nordic operator benchmark four years in a row now we know that Nordic operators have world-leading network quality.

OpenSignalOpenSignal just issued its first State of Mobile Networks report covering the four Nordic countries Sweden, Denmark, Finland and Norway. Based on 34 million crowdsourced tests taken in Q1 2016, OpenSignal shows which country (and which operator in it) that has the best:

  • 4G coverage
  • 4G download speed
  • 3G download speed
  • Combined download speed
  • 4G latency
  • 3G latency

And it is a race of high standards and tight results. Continue reading Nordic operators’ networks have no equal in speed. On 3G.

“The best network” worth 6% of EBITDA

Wondered why American carriers spent so much effort and marketing dollars claiming and defending “the best mobile network” position lately?

It started with Verizon‘s balls commercial:

Continue reading “The best network” worth 6% of EBITDA

When your sub-brand takes over

Even though there are some high-profiled exceptions (Verizon, most of Vodafone Group and Free to mention three), few telcos are today trusting its ability to attract all customer segments – across consumer and business markets – with one single brand.

Subbrands2

Having one or several sub-brands has become the norm of a modern telco. In some cases, e.g. with KPN’s Telfort and TDC’s Telmore, sub-brands have been added as a result of acquisitions (often of a successful disruptive brand). In other cases, e.g. Orange’s Sosh or 3 Denmark’s Oister, telecos have themselves created the sub-brand – often with the intention to isolate the main brand from a new price fighter brand. Continue reading When your sub-brand takes over

40k unique visitors last twelve months – here’s what’s popular

Not counting social media activity – LinkedIn and Twitter – tefficient had 40 000 unique visitors at tefficient.com and nonstopretention.com in the last twelve months.

Here’s what you read the most (click to enlarge): Continue reading 40k unique visitors last twelve months – here’s what’s popular

Crowdsourced 4G experience: Benchmarking Nordic operators

OpenSignalThe mobile network performance crowdsourcer OpenSignal published its latest State of LTE report today. This time it’s based on data samples from 357924 mobile users who have OpenSignal’s app on their Android devices. The network performance data isn’t just gathered when users actively do a measurement; it’s collected all the time and the number of samples are therefore hundreds of millions. The stats thus better represent the normal behavioural patterns of users when it comes to time and location. The data is collected during the fourth quarter of 2015. Continue reading Crowdsourced 4G experience: Benchmarking Nordic operators

Wi-Fi – the last piece of the customer retention puzzle?

Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?

puzzle2

Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?

Rollover data: Solving Anders’ problems?

Anders 2This is Anders. Like any other Swede, he’s a keen user of mobile data and likes to spend time making sure he gets as much data as possible for his money.

He frequently tethers his iPad or his Mac to his iPhone (yes, he is Swedish) to stream Netflix, HBO, Viasat and SVT Play when out and about. He’s also more or less constantly on Spotify. This behaviour means that in a normal month he uses about 6 GB of mobile data, about twice the Swedish average. Continue reading Rollover data: Solving Anders’ problems?