Category Archives: Predictions

Closing the loop on our predictions for 2016

When we in the end of December 2015 made nine predictions for 2016, our intention was that they should be measurable.

This is the moment of truth. With all reported operator data at hand, we can now close the loop on 2016.


Prediction 1 – mobile data usage of 10 GB per month

At least one mobile operator will reach an average mobile data consumption of 10 GB per any SIM and month in 2016

It happened. The Finnish operator DNA carried a total of 345 petabyte of mobile data in 2016. If this traffic is averaged out over DNA’s average number of SIMs, it becomes 10.7 GB per SIM and month in 2016. Continue reading Closing the loop on our predictions for 2016

Eight (courageous) predictions for 2017

Our nine predictions for 2016 were designed to be measurable. The outcome doesn’t look bad at all – we project that 7 (or 7 and a half) will be fulfilled – but we need to wait for the fourth quarter reports to give you the final outcome. ETA February.

For 2017, we thought we’d make our predictions more courageous. We think 2017 will be the year when the telecoms industry finally becomes customer oriented and customer friendly having realised that greed and fine print make a bad foundation for business – but that customers who are given attention and choice reward you with their loyalty – and then are surprisingly willing to pay.


Prediction 1: Unlimited mobile data to everyone who pays

Every mobile operator will offer unlimited mobile data in 2017

Continue reading Eight (courageous) predictions for 2017

Nine predictions for 2016 – which can be measured


Prediction 1 – mobile data usage of 10 GB per month

At least one mobile operator will reach an average mobile data consumption of 10 GB per any SIM and month in 2016

10 GBWe think this operator is Finnish and that Elisa and DNA both have a chance to snatch this world first. Finland is already having the highest mobile data usage in the world and the current usage level will not even have to double as in 2015 to reach 10 GB in 2016. Continue reading Nine predictions for 2016 – which can be measured