Mobile operators are abandoning the previously predominant model to subsidize handsets and to, in return, lock customers in on long contracts with elevated service fees.
The death of the model should be mourned by no one since end-users have been given choice and flexibility through a multitude of non-binding, cheaper and flexible service options with generous – or even unlimited – allowances. Operators have seen customer churn decrease as end-users hold onto their handsets longer. As a direct consequence, EBITDA margins have increased.
Investors might still complain about the revenue growth, but measured as percentage of revenue mobile carriers currently produce the best margins on record. Continue reading Carriers moved away from subsidizing handsets. Now they subsidize customers’ video consumption.
Also the 2017 version of Nexterday North was a true ‘anti-seminar’ with futuristic and insightful speakers in a great, sometimes quirky, mix. May Comptel‘s spirit thrive also now that it is a part of Nokia.
This year, tefficient held a keynote presentation focused on bundles and the effect on churn.
Continue reading Bundles and churn: Nexterday North 2017
Data usage, traffic and revenue per GB for 111 operators
This is tefficient’s 16th public analysis on the development and drivers of mobile data.
It is an add-on to our just-published analysis “More for more” isn’t happening which compares 33 countries.
In this analysis we compare operators. We have ranked 111 of them based on: Continue reading The luxury of the commodity gigabyte
Cherish “more for the same” – it’s the best you get
For the 15th time: tefficient’s data usage and revenue analysis
The usage continued to grow in 2016, but the spread in growth rates has never been greater between markets. Singapore, Japan, Hong Kong and, surprisingly, USA grew the slowest whereas Poland, Lithuania, Romania, Austria and France grew the fastest. Continue reading “More for more” isn’t happening
For the 14th time: tefficient’s famous data usage analysis – now covering 32 countries
The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.
In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.
The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month. Continue reading Unlimited pushes data usage to new heights
Nexterday North 2016 was an as fantastic experience as the first, inaugural, anti-seminar in 2015. Once again, Comptel managed to bring 550 thinkers and doers from around the world to Helsinki and create great buzz around it.
This year, tefficient wasn’t helping Comptel with a keynote presentation. Instead we prepared and hosted two square table sessions for registered operator representatives only. Continue reading The battle of 2017: Content ownership vs. unlimited mobile data
Analysis & go-to-market 2016
Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for 350 attendees at the Wi-Fi NOW 2016 event in London 25-27 October.
The presentation covered: Continue reading Speaker at Wi-Fi NOW 2016 London
In this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.
We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet
For the first time, OpenSignal, the company that provides an app to crowdsource actual network performance and coverage data, has published a report showing how much time smartphones were connected to Wi-Fi – as opposed to 3G/4G.
The stats are provided for 95 countries. Continue reading Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G
Review of the present Roam Like Home offers in France, the UK, Denmark, Norway, Sweden and Finland
15 June 2017 will be a milestone in the history of European telecoms: From this day, not only goods, workers, services and capital can move freely across EU borders: Also mobile phone calls, messages and data can start to move freely across the borders when the mobile roaming fees – after ten years of regulation – finally are abolished within the European Union. Continue reading Roam Like Home – the beta