Category Archives: data monetisation

Evaluating mobile service value for money across 12 EU countries

The Hellenic Telecommunications & Post Commission, EETT, functions as Greece’s national regulatory authority for telecommunications.

In response to EETT’s request, Tefficient has conducted an extensive benchmark analysis, focusing on value for money, spanning twelve EU and Euro countries: Austria, Belgium, Croatia, France, Germany, Greece, Ireland, Italy, Lithuania, the Netherlands, Slovenia, and Spain.

While the primary focus of the benchmark is on Greece, its insights provide valuable perspectives for the telecommunications industry in the remaining eleven countries.

Key conclusions for Greece include:

  • Mobile Average Revenue Per User (ARPU) is approximately on par but with a notable increase
  • Mobile data usage is low but exhibits the most significant growth
  • Voice usage is the highest among the peer group but continues to see robust growth
  • The total mobile revenue per gigabyte of mobile data is high but demonstrates a marked decrease
  • Voice revenue per mobile voice minute aligns with the median and experiences median erosion
  • In terms of value for money, Greece ranks weaker in data offerings compared to most of its peers but stronger than most in voice services

Several selected example graphs are presented below.

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Human customers subsidise M2M/IoT customers

Tefficient’s 40th public analysis of mobile data development and drivers compares 47 countries worldwide, including M2M/IoT in the total bases. Mobile data usage grew in 44 of them, with Austria, Bahrain and China being exceptions.

If you’d rather see the analysis excluding M2M, go here.

When usage grows, the growth rates are slowing. Cyprus, however, had an astonishing growth rate of 123%, in stark contrast to much slower growth rates, or even declines, elsewhere.

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Data-only drives traffic. The same can’t be said for 5G.

Tefficient’s 39th public analysis of mobile data development and drivers compares 39 countries worldwide, where M2M/IoT can be excluded from the total bases. Mobile data usage grew in 38 of them – with Bahrain as the only exception.

If you’d rather see the analysis including M2M, go here.

When usage grows, the growth rates are slowing. Portugal leads with a growth rate of 47%, contrasting with Taiwan‘s modest 8% growth. Bahrain experienced a decline of 6% in data usage.

Data-only subscriptions continue to dominate average mobile data usage, although their market share remains limited. Latvia‘s average data-only subscription consumed 138 GB per month in 2022 while Austria recorded 115 GB in the first half of 2023. In the FWA-only category, Australia had a remarkable 334 GB per month in 1H 2023.

While data-only drives traffic, the same can’t be said for 5G

Reporting is imperfect, but there are only three countries with disproportionately high 5G traffic in relation to their 5G bases: South Korea, Austria and Saudi Arabia. We explain what these countries do and what other countries are missing.

Continue reading Data-only drives traffic. The same can’t be said for 5G.

Mobile operators demonstrate strengthened ability to improve ARPU on the back of data usage growth

Tefficient, in its 38th public analysis of mobile data trends, has ranked 116 operators based on metrics like average data usage per subscription, total data traffic and revenue per gigabyte. This issue covers the full year of 2022 and the first half of 2023.

Notably, 97% of operators witnessed an upswing in data usage per subscription in 2022, with 75% of them successfully translating this into increased ARPU.

Continue reading Mobile operators demonstrate strengthened ability to improve ARPU on the back of data usage growth

Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context – 2023

Reference: Analysis, 2023

Norway’s Ministry of Local Government and Regional Development last week published two analyses commissioned from Tefficient.

The conclusion is summarised (in Norwegian) in a press release from the Ministry.

Both analyses are quite comprehensive and compare Norway to the three fellow Nordic countries Denmark, Sweden and Finland. It means that they are highly interesting not just for the industry and policy makers in Norway, but in all four countries.

An example graph from the fixed analysis:

Since the Ministry has made both analyses available for public download, you can access them directly and for free from here:

Continue reading Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context – 2023

ARPU growth almost always slower than inflation

Tefficient’s 37th public analysis of mobile data development and drivers compares trends across 37 countries worldwide, excluding M2M/IoT from the total bases.

Previous analyses have shown that the pandemic led to a significant increase in mobile data usage. However, the demand for more mobile data has since slowed down. In 2022, Czechia experienced the highest growth rate in mobile data usage, reaching 59%. At the other end of the spectrum, Qatar and Taiwan had relatively lower increases, both below 9%.

Continue reading ARPU growth almost always slower than inflation

High data usage countries do better on ARPU development than low-usage countries

Tefficient’s 36th public analysis of the development and drivers of mobile data compares the trends of 45 countries globally.

In our previous analyses, we saw that the pandemic led to an increase in the mobile data usage. The demand for more mobile data has since slowed. Czechia experienced the fastest growth in mobile data usage in 2022: 56%. On the other end of the spectrum, Iceland witnessed a decrease in usage. Austria, China, Malaysia and Norway had some increase, but it was below 9%.

Continue reading High data usage countries do better on ARPU development than low-usage countries

Interviewing operators on sentiments towards current and future mobile data monetisation and service bundling

Reference: Analysis, 2022

Tefficient conducted a series of one-to-one interviews with operator executives from various global markets to gain insights into their perspectives on mobile data monetisation and service bundling models, with a focus on current and future trends.

The interviews delved into topics such as the sufficiency of current bucket and unlimited tiered mobile data propositions, the pricing of 5G, the success of speed tiering, and how content bundling can help operators. Experiences from hard bundling, soft bundling (with choice), add-on sales and content aggregation were discussed. Additionally, the interviews explored how operators can design their propositions in a QoE and slicing future where tiering is not limited to volume, speed, and content.

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Further slowdown in data usage growth causes positive ARPU development to soften

Tefficient’s 35th public analysis of the development and drivers of mobile data compares the trends of 46 countries from around the world. In our previous reports, we observed that the pandemic drove an increase in mobile data usage. However, during the second half of 2021 and into 2022, the demand for more mobile data slowed.

Greece experienced the fastest growth in mobile data usage, with a 45% increase. On the other end of the spectrum, Qatar, Peru, Malaysia, and Austria saw unusually slow growth rates of just 1-3%.

Continue reading Further slowdown in data usage growth causes positive ARPU development to soften

ARPU improved when data usage growth slowed down

Timely; inflation knocked on the door shortly after

Tefficient’s 34th public analysis on the development and drivers of mobile data ranks 104 operators based on average data usage per SIM, total data traffic and revenue per gigabyte in the full year of 2021 and in the first half of 2022.

In 2021 – a year marked by COVID – the data usage per SIM grew for 97% of operators. The average traffic growth was 32%. A majority of operators, 62%, could turn data usage growth into ARPU growth.

62% of operators could turn data usage growth into ARPU growth

Continue reading ARPU improved when data usage growth slowed down