Category Archives: data monetisation

The luxury of the commodity gigabyte

Data usage, traffic and revenue per GB for 111 operators

This is tefficient’s 16th public analysis on the development and drivers of mobile data.

It is an add-on to our just-published analysis “More for more” isn’t happening which compares 33 countries.

In this analysis we compare operators. We have ranked 111 of them based on: Continue reading The luxury of the commodity gigabyte

“More for more” isn’t happening

Cherish “more for the same” – it’s the best you get

For the 15th time: tefficient’s data usage and revenue analysis

The usage continued to grow in 2016, but the spread in growth rates has never been greater between markets. Singapore, Japan, Hong Kong and, surprisingly, USA grew the slowest whereas Poland, Lithuania, Romania, Austria and France grew the fastest. Continue reading “More for more” isn’t happening

Unlimited pushes data usage to new heights

For the 14th time: tefficient’s famous data usage analysis – now covering 32 countries

The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.

In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.

The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month. Continue reading Unlimited pushes data usage to new heights

The battle of 2017: Content ownership vs. unlimited mobile data

welcome-to-nexterday-2

Nexterday North 2016 was an as fantastic experience as the first, inaugural, anti-seminar in 2015. Once again, Comptel managed to bring 550 thinkers and doers from around the world to Helsinki and create great buzz around it.

This year, tefficient wasn’t helping Comptel with a keynote presentation. Instead we prepared and hosted two square table sessions for registered operator representatives only. Continue reading The battle of 2017: Content ownership vs. unlimited mobile data

Speaker at Wi-Fi NOW 2016 London

Analysis & go-to-market 2016

Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for 350 attendees at the Wi-Fi NOW 2016 event in London 25-27 October.

wi-fi-now-london-27-oct-2016

The presentation covered: Continue reading Speaker at Wi-Fi NOW 2016 London

Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet

Wi-Fi as customer magnetIn this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.

We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet

Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G

For the first time, OpenSignal, the company that provides an app to crowdsource actual network performance and coverage data, has published a report showing how much time smartphones were connected to Wi-Fi – as opposed to 3G/4G.

The stats are provided for 95 countries. Continue reading Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G

Roam Like Home – the beta

Review of the present Roam Like Home offers in France, the UK, Denmark, Norway, Sweden and Finland

Roam like home EU

15 June 2017 will be a milestone in the history of European telecoms: From this day, not only goods, workers, services and capital can move freely across EU borders: Also mobile phone calls, messages and data can start to move freely across the borders when the mobile roaming fees – after ten years of regulation – finally are abolished within the European Union. Continue reading Roam Like Home – the beta

Analysis of the development of mobile data monetisation in a specific country

Analysis, 2016

Analysis of the mobile market in a specific country: Development of market shares, subscription tiers, churn, offerings, pricing, data usage, revenue, ARPU, margin, network coverage and CAPEX for all operators.

Special focus on the development of mobile data monetisation and mobile TV/video over time.

Comparisons done to other countries.

Commissioned by a global solutions provider.

USA, Latvia and Finland combine high mobile data usage with fast growth

Which country had the highest mobile data usage in 2015? The fastest usage growth?

Which operator leads the world?

Which country has the lowest and highest revenue per Megabyte?

Revenue vs MBoU tefficient simplified 2015

How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage? Continue reading USA, Latvia and Finland combine high mobile data usage with fast growth