Why operators should refrain from handset sales

Teeter signThe first mobile operators have already reached the tipping point where handset revenue exceeds service revenue. The only reason why the average handset revenue isn’t higher than 14% of total revenue is subsidisation: Handset cost averagely stands for 30% of operator OPEX.

The increase in handset sales is bad news for the EBITDA margin of operators. Even with a positive gross margin on handset sales, total EBITDA margin is diluted. The issue is deeper than handset subsidisation: Even when at its best, handset retail is a low margin business. Should operators opt-out?

Download analysis: tefficient public efficiency analysis 3 2013 Handset sales

Guest speaker at Comptel’s MWC stand 2013

Analysis and Consulting, 2013

Comptel MWC presentationAnalysis of operator business upsides and downsides when launching 4G LTE. Commissioned by Comptel. Live presentation of an extract of the analysis, titled “Pinpoint the right customers: LTE handsets in wrong hands will dilute margin” to Comptel’s customers at two occasions during MWC in Barcelona.

A special analysis, commissioned by Comptel was launched shortly after.

See this 1 minute video summary interview:

Comptel’s original blog: comptelblog.com/2013/02/is-there-an-monetization-upside-using-analytics-when-launching-lte/

Monetising data traffic: International implementations and outcome

Analysis, 2012

Market analysis covering differentiation parameters in commercial offers (throughput, allowance, service content, QoS, price), overage handling and traffic management policy for 17 operators in 5 key markets globally. Concluding what worked – and what didn’t. Resulting in comparative recommendations. Commissioned by an international operator group.

Play in a league of their own: Swedish, Finnish and Norwegian mobile operators get their own benchmark

Sweden Finland NorwayPress release

Mobile operator revenue is under pressure. Increased competition leads to decreased prices. Smartphones have transformed the business of operators: Data services are now more used than both voice and messaging. In parts of the world, these challenges are however coped with.

“Swedish, Finnish and Norwegian operators play in a league of their own”, says Fredrik Jungermann at tefficient. “Nowhere else you’ll find as high mobile data traffic, as many smartphones, as many dedicated mobile broadband subscriptions and as high network quality. In addition, the mobile operators in Sweden, Finland and Norway are among the most productive operators in the world.”

To improve further, the Swedish, Finnish and Norwegian mobile operators can’t continue with global benchmarking – it is simply not challenging enough. Consequently, the international efficiency expert tefficient brings a benchmark specific to Sweden, Finland and Norway only.

The benchmark covers all business aspects: revenue, OPEX, investments, productivity, customer distribution, quality, load & complexity and innovation & growth. In total, there are 435 KPIs in the benchmark.

Swedish, Finnish and Norwegian mobile operators can – by using the benchmark and the analysis that comes with it – improve its local competitiveness.

Deadline for participation is 31 January 2013. Input data is for the full year 2012 and need to be finalized by 25 March. The results are ready latest 26 April 2013.

Comparative strategy and business result analysis of a global operator group

Analysis & Consulting, 2012

Providing a global provider of business support systems with an in-depth analysis of the strategy and business result of a certain global operator group – covering their global operation, but also 8 key country markets including competing operators. Identifying areas of strategic alignment and business development opportunities.

Measure, compare and improve competitiveness within telecoms