Price erosion and low customer loyalty put mobile operators in Lithuania, Latvia and Estonia under pressure

LTLVEEPress release

For two years in a row, leading operators in Sweden, Finland and Norway have been benchmarked against a local operator peer group through a practice led by tefficient. The results reinforce the rationale behind local benchmarking: In order to improve, operators need focused, fact-based and local input.

It’s time to give a similar tool to mobile operators in Lithuania, Latvia and Estonia.

“We strongly feel something needs to be done”, says Allan Greve at tefficient. “Very little analysis focuses on the specifics of these three markets and we intend to change this.”