Category Archives: convergent quad play

Five of your questions that Tefficient can answer – now

2019 will be a year with significant uncertainty for many operators. Will we get that frequency license? Will the merger in our market be approved? Will we be able to launch 5G? Will competing fixed wireless propositions steal our broadband customers and erode prices? Will our competitors begin producing original content?

Good then that there are questions that can be answered here and now. These are the ones we know many of you are busy with:

Continue reading Five of your questions that Tefficient can answer – now

Bundles and churn: Nexterday North 2017

Also the 2017 version of Nexterday North was a true ‘anti-seminar’ with futuristic and insightful speakers in a great, sometimes quirky, mix. May Comptel‘s spirit thrive also now that it is a part of Nokia.

This year, tefficient held a keynote presentation focused on bundles and the effect on churn.

Continue reading Bundles and churn: Nexterday North 2017

Nonstop Retention benchmark and European quad-play best practice

Analysis and Go-to-market, 2016

Nonstop Retention® benchmark: Calculating and comparing the Nonstop Retention Index for mobile brands (MNOs, sub-brands and main MVNOs) in one specific major European market. Identifying best practice and showing current trends. Recommending propositions and actions to improve customer loyalty per brand.

European quad-play best practice: Fact-based before/after analysis of how the introduction of quad-play propositions changed key business Continue reading Nonstop Retention benchmark and European quad-play best practice

Is KPN dedicating itself to a saturating market?

KPN signAt KPN’s Capital Market Day, arranged at the Rijksmuseum today, several executives of KPN stated:

“Households are at the center of our strategy”

And it’s not so difficult to understand why. Continue reading Is KPN dedicating itself to a saturating market?

Quad-play – a growth engine?

quad signQuad-play isn’t new: Five and a half years have elapsed since Orange launched its converged product Open in France in August 2010. It’s soon been three and a half years since Telefónica launched Movistar Fusión in Spain in October 2012.

Telefónica and Orange are quarter after quarter showing investors and analysts figures that show great take-up of these converged services. Continue reading Quad-play – a growth engine?

Wi-Fi – the last piece of the customer retention puzzle?

Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?

puzzle2

Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions? Continue reading Wi-Fi – the last piece of the customer retention puzzle?

Liberty Global buys a mobile operator. What does it mean for Europe?

Liberty-Global-logoLiberty Global has through a number of major acquisitions – Virgin Media in the UK and Ziggo in the Netherlands being the latest – expanded its European cable footprint. Continue reading Liberty Global buys a mobile operator. What does it mean for Europe?

BT Mobile: Surprisingly disruptive

After 14 years, BT is back into consumer mobile. The long-rumoured launch of BT Mobile happened today. Continue reading BT Mobile: Surprisingly disruptive

Quad and convergent play: tefficient provides fact-based recommendations

quad signAnalysis & Go-to-market, 2014

How have operators introduced mobile-fixed convergent quad-play in Europe’s most advanced markets France, Spain, Portugal – and in emerging quad markets like Belgium, the Netherlands, the UK and Germany? How has competition reacted?

Using facts: How have these quad introductions affected market share, churn, acquisition & retention cost, demand for mobile, fibre-speed broadband and TV – and revenue and margin? Which defensive actions can non-convergent operators take?

Which factors can be attributed to effective take-up of quad play? Market share, fibre deployment and homepass, TV offers, exclusive content – or is it just about bundling discounts? What discount levels are we talking about?

Based on international facts and best practice, what would tefficient recommend? Taking local conditions, operator strategy and market position into account.

Commissioned by two operators.

Is quad-play just a response to weakened customer loyalty in triple-play? With mobile as giveaway?

quad signPress release

The reporting of Telefónica, PT and Orange show that quad-play is a hit in Spain, Portugal and France. Vodafone used 14,9 billion EUR to acquire cablecos in Germany and Spain – to enable quad.

Operators need to be realistic about the positives quad-play can bring and use facts to spot best practice. tefficient’s framework provides a great start if entering quad – or facing competition that do.