Nordic operator benchmark

Tefficient is excited to announce the return of our annual Nordic operator benchmark in 2023. For the past 10 years, we have been comparing the performance of operators in Sweden, Finland, Norway, and Denmark to provide valuable insights and guidance on how to improve.

In an international comparison, operators in the Nordic countries stand out – most often positively. The customers of the operators also stand out when it comes to usage, behaviour and expectation of quality:

cropped-Benchmarking.gifOur benchmarks have shown that Nordic operators are productive, OPEX efficient, have a good channel mix in sales and care channels with a strong online presence, and are generally interested in continuous improvement.

However, when a Nordic operator wants to take their performance to the next level, there is limited guidance available from outside the region. That’s why, since 2013, Tefficient has been running a Nordics-specific benchmark open only to operators in Sweden, Finland, Norway, and Denmark. The benchmark will run again in 2023.

Our benchmark is unique in that it is 100% fact-based, without any modifications or assumptions. This means that it accurately reflects the reality of the operators and their performance, allowing for meaningful comparisons and insights.

A total of 15 operators are invited to participate in this year’s benchmark, which covers a wide range of key performance indicators (KPIs) across 53 functions and 300 pages. The identities of the participating operators are confidential, and the results of the benchmark are only available to them.

The benchmark is an integrated operator benchmark that allows for comparisons between operators with different mixes of mobile and fixed services in their integrated business. It is also possible to participate as a pure mobile or fixed operator.

The total number of KPIs is 962.

Our benchmark covers a wide range of key performance indicators (KPIs) across 53 functions and 300 pages. This allows us to provide a comprehensive and detailed view of the performance of participating operators.

Based on customer feedback, we have made a number of additions and refinements to this year’s benchmark. These include a separation of KPIs for regular mobile and M2M/IoT services, the introduction of sub-brands also within the SME category, a stand-alone category for IT security services, and improved tracking of door-to-door sales effectiveness.

If you are among the 15 operators invited to participate in this year’s benchmark, we encourage you to contact us for more information. We are here to help you improve and succeed.


Measure, compare and improve competitiveness within telecoms