In Tefficient’s 42nd public analysis of mobile data trends, 123 operators are ranked based on metrics like average data usage per subscription, total data traffic, and revenue per gigabyte.
In 2023, 93% of operators experienced growth in data usage per subscription, with 71% of them successfully converting this into higher ARPU.
This trend continued into the first half of 2024, where 95% of operators saw increased data usage, and 69% managed to translate this rise into ARPU growth.
“…a reduced ability to leverage pricing power”
Compared to last year’s analysis, a lower proportion of operators were able to turn rising data usage into ARPU increases, indicating a reduced ability to leverage pricing power.
Download the analysis: Fewer operators capitalised on pricing power to deliver “more for more”
This analysis is sponsored by DNA. Read their press release here.