Baltic, Benchmarks, Denmark, Estonia, Finland, Latvia, Lithuania, Nordic, Norway, References, Sweden

Yet another Nordic operator benchmark in 2026 – and the first-ever Baltic operator benchmark

Reference: Benchmarks, 2026

Born in 2013 and developed since, Tefficient’s comprehensive telco business benchmark delivered in 2026 as heavyweight operators across the Nordic participated – but also, for the first time with its own unique peer group, heavyweight operators from the three Baltic countries.

All participating operators have now been through comprehensive and tailored presentations of their 987 key performance indicators (KPIs) resulting in Tefficient’s operator-specific recommendations. Covering crucial areas such as revenue, operating costs, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality, and innovation & growth, this benchmark caters to 53 functions across mobile, fixed, and integrated operators.

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5G, Analysis, Austria, data monetisation, Finland, fixed data usage, FWA, mobile data usage, Revenues and pricing

More data used – only half of markets grew ARPU

Tefficient’s 47th public analysis of mobile data trends and drivers compares data from 40 countries where M2M/IoT can be excluded from the total bases. Mobile data usage grew year-on-year in all markets, but Hong Kong’s usage was flat.

Latvia new leader

Overtaking Saudi Arabia, Latvia emerges as the usage leader.

Growth rates stabilised

After the sharp slowdown between 2023 and 2024, usage growth rates have largely stabilised. Half of the markets recorded faster growth in 2025 than in 2024. Among the countries analysed, Portugal posted the highest annual increase at 37%. No market experienced a decline in usage, although growth in Hong Kong was close to zero.

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Analysis, CAPEX, data monetisation, Denmark, Finland, FTTx, FWA, mobile data usage, Nordic, Norway, OPEX, References, Revenues and pricing, Sweden

Assessment of Norwegian mobile and fixed broadband revenues in a Nordic context 2025

Reference: Analysis, 2025

Norway’s Ministry of Digitalisation and Public Governance published an analysis on 6 March 2026 commissioned from Tefficient in 2025.

Image credit: Adobe Firefly

This analysis builds on two previous standalone analyses for mobile and fixed broadband that have been issued four times since 2021, although with less detailed analysis. It focuses on comparing revenues derived from subscribers and assessing selected value-for-money metrics across the four Nordic markets – Norway, Denmark, Sweden, and Finland – for the period up to June 2025.

In addition, the analysis compares market concentration and reviews the financial results of the main mobile and fixed broadband providers.

The analysis can be downloaded from the Norwegian government’s homepage and is written in English.

    Commissioned by Norway’s Ministry of Digitalisation and Public Governance.

    Analysis, Austria, Belgium, Benchmarks, Croatia, data monetisation, France, Germany, Greece, Ireland, Italy, Lithuania, mobile data usage, Netherlands, References, Revenues and pricing, Slovenia, Spain

    Evaluating mobile service value for money across 12 EU countries, 2025

    Reference: Analysis, 2025

    The Hellenic Telecommunications & Post Commission, EETT, functions as Greece’s national regulatory authority for telecommunications.

    In response to EETT’s request, Tefficient has conducted an extensive benchmark analysis, focusing on value for money, spanning twelve EU and Euro countries: Austria, Belgium, Croatia, France, Germany, Greece, Ireland, Italy, Lithuania, the Netherlands, Slovenia, and Spain. A similar analysis was done in 2024.

    EETT has today published a press release introducing the new analysis.

    The findings are summarised as:

    “Greece’s value-for-money position is no longer among the weakest in the peer group. It has moved away from lower-performing countries such as Belgium, Germany, and the Netherlands, and now aligns more closely with Spain and France. Greece’s trajectory remains promising, driven by the fastest growth in both data and voice usage across the peer group.”

    EETT has commissioned this analysis, and made it available for download in English at the bottom of this page.

    5G, Analysis, Austria, data monetisation, Finland, fixed data usage, FWA, mobile data usage, Revenues and pricing

    ARPU growth softens further as mobile data usage growth slows in more than half of the countries

    Tefficient’s 46th public analysis of mobile data trends and drivers compares data from 40 countries where M2M/IoT can be excluded from the total bases. Mobile data usage grew year-on-year in most markets, but Turkey and Qatar recorded declines.

    Saudi Arabia remains the usage leader and Latvia the runner-up, although statistics for both countries aren’t available for the first half of 2025.

    Growth deceleration decelerated

    After the sharp slowdown from 2023 to 2024, usage growth rates have largely stabilised. However, more than half of the countries had slower growth in the first half of 2025 compared with the same period in 2024. Among the countries reported, Portugal posted the highest annual increase at 32%.

    Continue reading ARPU growth softens further as mobile data usage growth slows in more than half of the countries →
    Analysis, Belgium, Benchmarks, Denmark, Finland, France, FTTx, FWA, Germany, Netherlands, Norway, References, Revenues and pricing, Sweden, UK

    Benchmarking fibre pricing in Denmark with eight other European countries, 2025

    Reference: Analysis, 2025

    Fiberalliancen is a trade association representing companies that own, operate, and use fibre networks in Denmark. It is part of Green Power Denmark.

    For the fifth time, following previous reports in 2021, 2022, 2023, and 2024, Tefficient has conducted an extensive fibre broadband pricing benchmark across nine European markets: Denmark, Sweden, Norway, Finland, Germany, the Netherlands, Belgium, the UK, and France.

    “While prices are low, access to fiber networks in Denmark is among the highest in Europe.”

    In a press release, Fiberalliancen introduces Tefficient’s latest analysis and makes it publicly available for download in the right hand column under “Links”. If you do not read Danish, don’t worry; the report is in English.

    Continue reading Benchmarking fibre pricing in Denmark with eight other European countries, 2025 →
    5G, Analysis, China, data monetisation, FWA, India, mobile data usage, Revenues and pricing

    69% of operators leveraged pricing power to increase ARPU alongside rising data usage

    31% failed – often operating from a low-usage position

    In Tefficient’s 45th public analysis of mobile data trends, 116 operators are ranked based on metrics such as average data usage per subscription, total data traffic, and revenue per gigabyte.

    Converting data usage growth to ARPU growth – not that simple

    Continue reading 69% of operators leveraged pricing power to increase ARPU alongside rising data usage →
    Analysis, Cloud, Cyber security, Denmark, Finland, Nordic, Norway, Revenues and pricing, Sweden

    Nordic survey of cybersecurity and cloud services included or sold with mobile and fixed broadband

    Reference: Analysis, 2025

    This report, commissioned by the Norwegian Communications Authority (Nkom), compares cybersecurity and cloud storage services offered by mobile and fixed broadband providers in the four Nordic countries Norway, Denmark, Sweden, and Finland. It focuses on the consumer market.

    In recent years, it has become increasingly common for telecom providers to include or sell cybersecurity and cloud services alongside mobile and fixed broadband subscriptions. This report compares the scope and features of such services across the Nordic countries. It also examines how these services are sold — whether they are included in all subscriptions, in selected subscriptions, or sold as add-ons.

    The report also compares pricing: Are some providers more plentiful in bundling cybersecurity and cloud services with their mobile and fixed broadband subscriptions? What is the estimated market value of such
    services when included? Could this help explain price differences within Norway and between Norway and its Nordic neighbours?

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    5G, Analysis, Austria, data monetisation, Finland, fixed data usage, FWA, mobile data usage, Revenues and pricing

    The demand for additional mobile data is weaker than ever – ARPU growth softens

    Tefficient’s 44th public analysis of mobile data trends and drivers compares data from 40 countries, where M2M/IoT can be excluded from the total bases. Mobile data usage grew year-on-year in every country, with Saudi Arabia maintaining its position as the usage leader and Latvia emerging as the new runner-up.

    Growth decelerated again – also in GB terms

    However, growth rates have decelerated. Greece recorded the highest annual increase at 38%, while Croatia posted the lowest at just 2%. Even in absolute terms [incremental GB per subscription], most countries experienced slower growth in 2024 than in 2023. Overall, the demand for additional mobile data is weaker than ever – although FWA is included in most figures.

    Continue reading The demand for additional mobile data is weaker than ever – ARPU growth softens →
    Analysis, Benchmarks, Croatia, data monetisation, Denmark, fixed data usage, France, FTTx, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, References, Revenues and pricing, Spain

    Evaluating fixed broadband and telephony value for money across 12 EU countries

    Reference: Analysis, 2024

    The Hellenic Telecommunications & Post Commission, EETT, functions as Greece’s national regulatory authority for telecommunications.

    In response to EETT’s request, Tefficient has conducted an extensive benchmark analysis, focusing on value for money for fixed broadband and telephony services, spanning twelve EU countries: Croatia, Denmark, France, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, and Spain.

    While the primary focus of the benchmark is on Greece, its insights provide valuable perspectives for the telecommunications industry in the remaining eleven countries.

    Key conclusions for Greece include:

    Continue reading Evaluating fixed broadband and telephony value for money across 12 EU countries →

    Measure, compare and improve competitiveness in telecoms