Benchmarking should be done in a local and relevant peer group.
It should be 100% fact based: It’s pointless to benchmark peer group values which have been adjusted. There are no facts left.
Benchmarking findings must be tested against the unique differentiation and strategy of the specific operator. If not, it drives everyone in the same non-differentiating direction. Efficiency is wider than cost.
- Nordic operator benchmark 2024 – year 11 – starting January 2024, finishing May
- Network sharing JV benchmark 2017 – year 5 – finished
We are open to expand our great operator benchmark to new countries. Please contact us at email@example.com would you have an interest.