But you also need to do something based on it – like launching a new proposition, a new product or addressing a new customer segment. You might also need to demonstrate thought leadership.
As shown by our references, tefficient has made go-to-market preparation projects with telecom operators and suppliers:
- Entry into mobile: Positioning and propositions
- Quad-play introduction: Competitive scan, positioning and propositions
- Develop a Nonstop Retention® agenda for increased attractiveness and loyalty
- Mobile data monetisation: Best practice, differentiation and propositions
- Integrating Wi-Fi into mobile data monetisation
- Mobile video: Best practice, positioning and proposition
We have also helped operators and suppliers to demonstrate thought leadership:
In addition to these, we have ghostwritten several white papers, industry analyses and solution papers under our customers’ names. And compiled a few slide decks.
From time to time, we are asked to present thought leadership material to the customer’s customers. Something we enjoy doing! Or let us present it in a webinar.
tefficient can work with you to prepare the foundation for a go-to-market strategy that actually makes a difference. Within our team, we have the go-to-market expertise – combined with deep insight into telecoms business – as well as a people who are good at writing. We can also help with collecting customer feedback to develop your go-to-market strategy.