It should be 100% fact based: It’s pointless to benchmark peer group values which have been adjusted. There are no facts left.
Benchmarking findings must be tested against the unique differentiation and strategy of the specific operator. If not, it drives everyone in the same non-differentiating direction. Efficiency is wider than cost.
- Nordic operator benchmark 2019 – year 7 – starting January 2018, finishing May
- Network sharing JV benchmark 2017 – year 5 – finished
- New benchmark: Europe’s best and most cost efficient radio network
We are open to expand also our great operator benchmark to new countries. Please contact us at firstname.lastname@example.org would you have an interest.