Mobile data usage continues to grow: +58% for the markets in this analysis.
In some high usage markets like the US and Singapore, we however see signs of saturation with annual usage growth of just about 20%.
But it’s not a general trend: In other high usage markets – Finland, Estonia, Denmark, Japan and Ireland – the mobile data usage grew 60 to 80%.
Customer behaviour in low usage markets like Germany and the Netherlands developed in a direction towards higher usage, but a Mbyte still effectively costs 11-14 times more than in the European countries with the lowest effective Mbyte price. Price and bucket size matter for usage.
The analysis also attempts to answer this question: Is 4G coverage important for usage?
Download analysis: tefficient industry analysis 2 2015 mobile data usage and pricing 26 June