Category Archives: data monetisation

China and India shift to 4th gear – leave many mature markets in the dust

Final! Mobile data usage and revenue for 39 countries

This is tefficient’s 21st public analysis of the development and drivers of mobile data.

Mobile data usage is still growing in all of the 39 countries covered by this analysis. But there are two countries that stand out – China and India. In the first half of 2018, these two ‘developing’ nations have overtaken several mature markets when it comes to average data consumption per subscription. The growth is incredibly fast and driven by 4G.

But China and India aren’t yet challenging the top – where the two unlimited superpowers, Finland and Taiwan, still reign. Continue reading China and India shift to 4th gear – leave many mature markets in the dust

How to continue to improve mobile service revenue and customer loyalty

Reference: Analysis and Go-to-market, 2018

Quantitative and qualitative exploration and analysis project starting with a Nonstop Retention® benchmark for a specific country market.

Analysing a wide area of propositions and tactics from several different markets:

  • Multi-user and multi-device plans
  • Fixed-mobile convergent plans
  • Premium value plans and options
  • Flexible plans and sub-brands
  • Early upgrade plans for handsets
  • Loyalty programmes

Identifying best practice with regards to impact on revenue, take-up and customer loyalty. Applying it to the local market competitive context, resulting in a recommendation presented during interactive workshops.

Continue reading How to continue to improve mobile service revenue and customer loyalty

Five of your questions that Tefficient can answer – now

2019 will be a year with significant uncertainty for many operators. Will we get that frequency license? Will the merger in our market be approved? Will we be able to launch 5G? Will competing fixed wireless propositions steal our broadband customers and erode prices? Will our competitors begin producing original content?

Good then that there are questions that can be answered here and now. These are the ones we know many of you are busy with:

Continue reading Five of your questions that Tefficient can answer – now

Public Wi-Fi: Lost in transition to 5G?

Two years ago, telcos were still proudly reporting their progress in utilisation of their own public Wi-Fi hotspots for cost efficient offloading of mobile data. Public Wi-Fi was also positioned as an investment in a better customer experience – especially in public indoor environments. Telcos that were late with 4G – such as in Taiwan and Belgium – could utilise their public Wi-Fi to bridge the transition from 3G to 4G.

You can find this in our telco Wi-Fi analysis from September 2016.

But something changed. Continue reading Public Wi-Fi: Lost in transition to 5G?

With the all-digital Dot, Telia puts an end to ‘one size fits all’

Those of you that read our series of international mobile data analyses know that Finland is the country with the highest average mobile data consumption in the world.

Truly unlimited mobile data is a key explanation to this: 66% of Finland’s mobile subscriptions (excl. M2M) had unlimited mobile data in June. As a direct consequence of this Finns have developed a readiness to try out new apps and services at any location and at any time – as they never have to consider the data consumption or the associated cost. The habit of ‘Wi-Fi hunting’ is not spread in Finland.

Because of the unlimited model, mobile has also come to substitute fixed in many households. The average Finn had 1,72 mobile subscriptions in December 2017 – much more than the Nordic neighbours: Continue reading With the all-digital Dot, Telia puts an end to ‘one size fits all’

Are Europe’s most pronounced fixed wireless operators taking half a step back?

American carriers and uncarriers are embracing fixed wireless as one of the first use cases that 5G will solve. Verizon finally lifted the curtain on its fixed wireless offering yesterday: Verizon 5G Home. October 1 it will be available for 50 USD per month to existing Verizon customers in certain areas in Houston, Indianapolis, Los Angeles and Sacramento.

T-Mobile’s 5G will – to use their own words – have more ‘breadth and depth‘ than Verizon’s. With 5G, T-Mobile will position itself within fixed wireless for the first time:

“51% of Americans have only one high-speed broadband option – no choice at all! The combined company will create a viable alternative for millions by enabling mobile connections that rival broadband, driving prices lower and improving service.”

The only caveat when it comes to T-Mobile’s ambition is that it is conditional. This will happen if T-Mobile and Sprint are allowed to merge – a decision not yet made.

But if fixed wireless is up and coming in the US, it’s actually a pretty established business for a few operators across the pond – in Europe. Continue reading Are Europe’s most pronounced fixed wireless operators taking half a step back?

More data? Always. For more? It happens.

New! Mobile data usage and revenue for 115 operators

Tefficient’s 20th public analysis on the development and drivers of mobile data follows on our country-focused analysis published in July.

In our latest analysis we have ranked 115 operators based on:

  • Average data usage per SIM
  • Total data traffic
  • Revenue per gigabyte

The data usage per SIM grew for all operators. And it grew quickly. But what happened to ARPU? Could operators monetise the data usage growth?

Our Christmas tree graph visualises those that delivered on “more for more” – and those that are just followed the “more for less” stream.


Download analysis: More data? Always. For more? It happens. Continue reading More data? Always. For more? It happens.

Unlimited moves the needle – but it’s when mobile addresses slow fixed internet that something happens

Mobile data usage and revenue for 36 countries

This is tefficient’s 19th public analysis of the development and drivers of mobile data.

Mobile data usage is still growing in all of the countries covered by this analysis. But the growth rates are very different and so are the usage levels. Unlimited moves the needle. Finland tops the charts in usage – but it’s India that leads the growth league.

Data-only is a very important driver of usage. Austria is now the clear world leader in fixed-line substitution.

In Korea, the share of data traffic on 4G has now effectively reached 100% with a 4G penetration of 80%. The country is ready for 5G.

A prerequisite for continued data usage growth is that the total revenue per gigabyte is low. This is not the case in Greece, Canada and Belgium. The total revenue per gigabyte there is roughly 20 times higher than in Finland and more than 35 times higher than in India.

In this analysis we again use the Christmas tree visualisation to identify the countries where the more-for-more initiatives of operators buck the general more-for-less trend.


Download analysis: Unlimited moves the needle – but it’s when mobile addresses slow fixed internet that something happens Continue reading Unlimited moves the needle – but it’s when mobile addresses slow fixed internet that something happens

Why is there a best before date on mobile data?

Fresh milk and mobile data seem to share the same bacteria problem. Even if treated carefully, it eventually goes sour. To protect consumers from a possibly unpleasant experience, dairy producers put a best before date on milk cartons. Mobile operators go further – they revoke unused mobile data before those gigabytes have become a health hazard.

But consumers have started to question if unused data really is unhealthy and deserve a similar down-the-drain treatment as sour milk. Clever mobile operators realised that they can offer rollover data. One of the pioneers globally is New Zealand’s 2degrees. In this video they ask what is happening to all that leftover data.

Continue reading Why is there a best before date on mobile data?

The secret behind Elisa’s financials

The Finnish-Estonian operator Elisa just published its 4Q 2017 results. And it was a new record in revenue and profitability.

How is that even possible? Readers of our public analysis of mobile data usage know that Finland is the mobile data usage powerhouse of the world – and that Elisa is no exception.

But Elisa doesn’t charge per gigabyte – so where is the revenue growth coming from? How can the company make more profit when it needs to handle all that traffic? This blog reveals their secret. Continue reading The secret behind Elisa’s financials

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