Category Archives: mobile data usage

Prepping for 5G: Monetisation model and FWA define usage

This is tefficient’s 23rd public analysis of the development and drivers of mobile data.

Mobile data usage is still growing in all of the 39 countries covered by this analysis. Two countries stand out – China and India.

But China and India aren’t yet challenging the usage top – where the two unlimited superpowers, Finland and Taiwan, still reign.

Data-only remains a key driver for overall usage and new figures from Czech Republic, Latvia, Finland and Austria add insight to the extreme usage pattern of fixed wireless access.

Continue reading Prepping for 5G: Monetisation model and FWA define usage

Who has the best 4G network in the Nordics?

This is our fourth comparison of the mobile network experiences in the Nordics based on performance data from Opensignal. There are more details and background is the previous (onetwothree) blogs.

This time the data is gathered from March to May 2019. The data has not been published by OpenSignal but has been shared with us through Opensignal’s analyst program.

4G availability

The graph below ranks the fourteen operators in Norway, Sweden, Denmark and Finland after how large proportion of time 4G capable devices have been connected to 4G. Opensignal calls this 4G availability.

Continue reading Who has the best 4G network in the Nordics?

Interviewing 23 executives and experts for Ericsson ConsumerLab research on 5G consumer potential

Reference: Go-to-market, 2018-2019

Conducting and transcribing 22 interviews with 23 senior executives from telecom operators, handset and chip manufacturers, start-ups, academia and think tanks on the potential of 5G for consumers.

These interviews were, alongside focus groups, used as input to design Ericsson ConsumerLab’s consumer research ultimately covering 22 countries and over 35000 smartphone owners globally.

The interviews form an integral part of the 5G consumer potential report as issued by Ericsson ConsumerLab in May 2019. All interviewees are named in the report. Thank you for your kindness!

Continue reading Interviewing 23 executives and experts for Ericsson ConsumerLab research on 5G consumer potential

Are fast networks fast because they aren’t used?

This blog is a follow-up on Tefficient’s recently published mobile data usage and revenue analysis of operators

    When you use a mobile network, your traffic has to co-exist with traffic generated by other users currently connected to the same cell. Your speed experience will depend on how much and what type of traffic those other users generate. It will also depend on how your operator has dimensioned that cell, i.e. how many carriers they have put up. Ultimately that depends on the available spectrum your operator has access to.

    When operators want to convince us how great their networks are, they typically talk about download speed, i.e. how many Mbit/s users on their network averagely get when downloading something from the internet. It is being supported by a number of independent network performance specialists – Tutela, Opensignal, Ookla, P3, RootMetrics – issuing country reports naming winning networks.

    These reports are actually often multi-faceted with several performance metrics, but that is often too complex to use in marketing, operators think. The simplified marketing message becomes: Speed is good – and we won.

    Here are a few recent examples:

    Continue reading Are fast networks fast because they aren’t used?

All operators climbed the tree – 46% turned usage growth into ARPU growth

  • Which operator has the world’s highest data usage?
  • Which operator carries the most data traffic in the world?
  • Which operator earns the most or the least per GB?

This is tefficient’s 22nd public analysis on the development and drivers of mobile data. We have ranked 90 reporting or reported operators based on average data usage per SIM, total data traffic and revenue per gigabyte in 2018.

Continue reading All operators climbed the tree – 46% turned usage growth into ARPU growth

China and India shift to 4th gear – leave many mature markets in the dust


Final! Mobile data usage and revenue for 39 countries

This is tefficient’s 21st public analysis of the development and drivers of mobile data.

Mobile data usage is still growing in all of the 39 countries covered by this analysis. But there are two countries that stand out – China and India. In the first half of 2018, these two ‘developing’ nations have overtaken several mature markets when it comes to average data consumption per subscription. The growth is incredibly fast and driven by 4G.

But China and India aren’t yet challenging the top – where the two unlimited superpowers, Finland and Taiwan, still reign. Continue reading China and India shift to 4th gear – leave many mature markets in the dust

Public Wi-Fi: Lost in transition to 5G?

Two years ago, telcos were still proudly reporting their progress in utilisation of their own public Wi-Fi hotspots for cost efficient offloading of mobile data. Public Wi-Fi was also positioned as an investment in a better customer experience – especially in public indoor environments. Telcos that were late with 4G – such as in Taiwan and Belgium – could utilise their public Wi-Fi to bridge the transition from 3G to 4G.

You can find this in our telco Wi-Fi analysis from September 2016.

But something changed. Continue reading Public Wi-Fi: Lost in transition to 5G?

With the all-digital Dot, Telia puts an end to ‘one size fits all’

Those of you that read our series of international mobile data analyses know that Finland is the country with the highest average mobile data consumption in the world.

Truly unlimited mobile data is a key explanation to this: 66% of Finland’s mobile subscriptions (excl. M2M) had unlimited mobile data in June. As a direct consequence of this Finns have developed a readiness to try out new apps and services at any location and at any time – as they never have to consider the data consumption or the associated cost. The habit of ‘Wi-Fi hunting’ is not spread in Finland.

Because of the unlimited model, mobile has also come to substitute fixed in many households. The average Finn had 1,72 mobile subscriptions in December 2017 – much more than the Nordic neighbours: Continue reading With the all-digital Dot, Telia puts an end to ‘one size fits all’

Are Europe’s most pronounced fixed wireless operators taking half a step back?

American carriers and uncarriers are embracing fixed wireless as one of the first use cases that 5G will solve. Verizon finally lifted the curtain on its fixed wireless offering yesterday: Verizon 5G Home. October 1 it will be available for 50 USD per month to existing Verizon customers in certain areas in Houston, Indianapolis, Los Angeles and Sacramento.

T-Mobile’s 5G will – to use their own words – have more ‘breadth and depth‘ than Verizon’s. With 5G, T-Mobile will position itself within fixed wireless for the first time:

“51% of Americans have only one high-speed broadband option – no choice at all! The combined company will create a viable alternative for millions by enabling mobile connections that rival broadband, driving prices lower and improving service.”

The only caveat when it comes to T-Mobile’s ambition is that it is conditional. This will happen if T-Mobile and Sprint are allowed to merge – a decision not yet made.

But if fixed wireless is up and coming in the US, it’s actually a pretty established business for a few operators across the pond – in Europe. Continue reading Are Europe’s most pronounced fixed wireless operators taking half a step back?

More data? Always. For more? It happens.

New! Mobile data usage and revenue for 115 operators

Tefficient’s 20th public analysis on the development and drivers of mobile data follows on our country-focused analysis published in July.

In our latest analysis we have ranked 115 operators based on:

  • Average data usage per SIM
  • Total data traffic
  • Revenue per gigabyte

The data usage per SIM grew for all operators. And it grew quickly. But what happened to ARPU? Could operators monetise the data usage growth?

Our Christmas tree graph visualises those that delivered on “more for more” – and those that are just followed the “more for less” stream.


Download analysis: More data? Always. For more? It happens. Continue reading More data? Always. For more? It happens.

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