In this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.
We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet