Two years ago, telcos were still proudly reporting their progress in utilisation of their own public Wi-Fi hotspots for cost efficient offloading of mobile data. Public Wi-Fi was also positioned as an investment in a better customer experience – especially in public indoor environments. Telcos that were late with 4G – such as in Taiwan and Belgium – could utilise their public Wi-Fi to bridge the transition from 3G to 4G.
You can find this in our telco Wi-Fi analysis from September 2016.
But something changed. Continue reading Public Wi-Fi: Lost in transition to 5G?
Those of you that read our series of international mobile data analyses know that Finland is the country with the highest average mobile data consumption in the world.
Truly unlimited mobile data is a key explanation to this: 66% of Finland’s mobile subscriptions (excl. M2M) had unlimited mobile data in June. As a direct consequence of this Finns have developed a readiness to try out new apps and services at any location and at any time – as they never have to consider the data consumption or the associated cost. The habit of ‘Wi-Fi hunting’ is not spread in Finland.
Because of the unlimited model, mobile has also come to substitute fixed in many households. The average Finn had 1,72 mobile subscriptions in December 2017 – much more than the Nordic neighbours: Continue reading With the all-digital Dot, Telia puts an end to ‘one size fits all’
Mobile data usage and revenue for 35 countries
This is tefficient’s 17th public analysis of the development and drivers of mobile data.
Mobile data usage is still growing in all of the countries covered by this analysis. The growth rates are very different and so are the usage levels. Finland tops the charts in usage – but not in growth.
Data-only is a clear driver of usage. Austria emerges as the fixed-line substitution leader. In Korea, the share of data traffic on 4G has now effectively reached 100%. In mature markets, the 4G upside on data usage is mainly a thing of the past. Continue reading “More for less” tips the balance
Analysis & go-to-market 2017
Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for attendees at the Wi-Fi World Congress Europe in The Hague 2 November.
The presentation covered:
- The latest stats on mobile data usage per country
- A reflection over what EU’s Roam Like at Home implementation has meant for Wi-Fi
- Stats on smartphones’ time distribution between Wi-Fi and cellular per country
- A comparison between fixed and mobile data usage
- The unlimited mobile data trend
- Three reasons why operator Wi-Fi still is relevant – video subsidisation, indoor coverage and cost
- Operator Wi-Fi deployment stats from around the world
- Wi-Fi stats from Hong Kong and Korea
- Key takeouts
The conference organisers summarised the presentation in this live post: LIVE from The Hague: The Wi-Fi vs. Mobile debate
If you’d like to see the full presentation, it has now been made available also on video: https://vimeo.com/242596226
We have published numerous analyses on mobile data usage. The two latest are:
Our readers also know that we follow operator Wi-Fi closely, see e.g. this piece.
At tefficient, we believe that the world is (or is about to become) mobile-first. But it doesn’t mean that the mobile networks will carry most of the traffic. In contrast, as shown in this post based on OpenSignal data, the regular smartphone user is most often more on Wi-Fi than on mobile networks. And when the smartphone is on Wi-Fi, the traffic volume is often higher since fixed broadband users seldom have to worry about data caps. Mobile operating systems are also set up to prefer (or in the case of upgrades, mandate) Wi-Fi. All Wi-Fi traffic ends up on the fixed access network, not on the mobile access network.
We don’t take a side in the tiring conflict between the cellular camp and the Wi-Fi camp and will continue to argue that it’s not cellular or Wi-Fi, it’s cellular and Wi-Fi. It’s not licensed or unlicensed spectrum, it’s licensed and unlicensed.
For this post we have, for the first time, gathered reported fixed data usage stats from regulators and operators globally to try to answer two questions:
- Are countries with low mobile data usage having higher fixed broadband usage? I.e. is fixed broadband compensating?
- Are countries with high mobile data usage having lower fixed broadband usage? I.e. is mobile ‘cannibalising’ fixed?
Continue reading Is high mobile data usage cannibalising fixed?
Data usage, traffic and revenue per GB for 111 operators
This is tefficient’s 16th public analysis on the development and drivers of mobile data.
It is an add-on to our just-published analysis “More for more” isn’t happening which compares 33 countries.
In this analysis we compare operators. We have ranked 111 of them based on: Continue reading The luxury of the commodity gigabyte
For the 14th time: tefficient’s famous data usage analysis – now covering 32 countries
The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.
In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.
The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month. Continue reading Unlimited pushes data usage to new heights
Analysis & go-to-market 2016
Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for 350 attendees at the Wi-Fi NOW 2016 event in London 25-27 October.
The presentation covered: Continue reading Speaker at Wi-Fi NOW 2016 London
In this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.
We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet
For the first time, OpenSignal, the company that provides an app to crowdsource actual network performance and coverage data, has published a report showing how much time smartphones were connected to Wi-Fi – as opposed to 3G/4G.
The stats are provided for 95 countries. Continue reading Smartphone users in almost all mature markets spend more time on Wi-Fi than on 3G/4G