5 GB per any SIM and month no longer a utopia – if price is right

Which operator is in the top when it comes to mobile data usage?

Mobile data usage 1H 2015

Which country charges the most for mobile data?

Find the answers to these and other important mobile data usage and monetisation questions in tefficient’s 12th public analysis on the topic.

Mature markets in Asia – Japan, Singapore and Hong Kong – started to show signs of saturation whereas e.g. Ireland, France and Denmark demonstrated a rapidly increasing appetite for mobile data. The fastest growth was, however, in the country that already had the highest usage in the world.

The price per Mbyte matters: In Finland, average usage was 12 times that of the Netherlands where operators effectively charged 14 times more for a megabyte compared to Finland.

Download analysis: tefficient industry analysis 1 2016 mobile data usage and pricing 1H 2015