Why should an operator complement their customers’ experience of mobile data with Wi-Fi? To improve customer loyalty?
Wi-Fi is a positively loaded term for many users – which speaks for using it as a retention tool. But are there operators that successfully reduce churn – without using more on customer retention – by having Wi-Fi included in their mobile propositions?
In this analysis – covering 22 mobile operators in 7 mature markets worldwide (Belgium, Canada, Switzerland, Taiwan, Japan, Netherlands, Sweden) – we make an attempt to once and for all conclude if Wi-Fi is the last piece of the customer retention puzzle.
The analysis – 63 pages with 58 market development graphs – was introduced in a telecoms.com webinar 28 January 2016 hosted by Aptilo, the sponsor of this analysis. Watch the recorded version.
Download analysis: Wi-Fi – the last piece of the customer retention puzzle?