Market share calculations for a country market

Analysis & Go-to-market, 2016

Developing a model for calculation and visualisation of operator market share trends in a specific country market.

Combining operator reported data and indications with regulatory data and internal data mining (in cooperation with the customer) resulting in a quarterly segmented/brand market share breakdown – covering revenue and subscription bases.

Analysing the outcome (subscription bases, gross adds, churn, net adds, revenues, ARPU) in the context of local operator initiatives and promotions.

Commissioned by a telecom operator.