Category Archives: Consulting

Back to normal? Or will 5G push the envelope?

Tefficient’s 32nd public analysis of the development and drivers of mobile data compares 46 countries – now with Brazil added – from all regions of the world.

In our previous, full year 2020, report we could see that the pandemic drove mobile data usage – contrary to the belief that all that time we spent at home would offload mobile data traffic to Wi-Fi and fixed broadband.

Although the pandemic was still very much present in our daily life, the relaxation of restrictions in the first half of 2021 led to a more normal growth in mobile data usage.

Continue reading Back to normal? Or will 5G push the envelope?

5G Pacesetters – what’s their secret?

Ericsson ConsumerLab published its latest report today.

The 5G Pacesetters report is the public outcome of a very ambitious project to design and analyse an index that measures both the 5G market performance and the consumer perception of 73 operators across 22 markets globally. Each 5G operator was analysed based on 105 criteria across 16 categories – from customer satisfaction to 5G offering, rollout and marketing efforts. It’s the first time a 5G index takes consumer satisfaction and consumers’ 5G leadership expectation into account.

Continue reading 5G Pacesetters – what’s their secret?

Mobile data usage got a boost when we were immobile

Tefficient’s 31st public analysis of the development and drivers of mobile data compares 45 countries from all regions of the world. The pandemic affected us all but although we to a high extent spent the year in our homes, mobile data usage increased in every single country. Mobile data is apparently not just used by people on the move.

Generally speaking, the growth accelerated in 2020; only a few countries experienced a slower growth rate.

Continue reading Mobile data usage got a boost when we were immobile

2020 was a horrific year – but not for the global mobile data traffic that grew 38%

Not just sunshine, though – revenue fell 2%

Tefficient’s 30th public analysis on the development and drivers of mobile data ranks 105 operators based on average data usage per SIM, total data traffic and revenue per gigabyte in the full year of 2020.

The data usage per SIM grew for basically every operator. 39% could turn that data usage growth into ARPU growth.

Continue reading 2020 was a horrific year – but not for the global mobile data traffic that grew 38%

Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context

Norway’s Ministry of Local Government and Modernisation has today published an extensive white paper to the Norwegian Parliament titled “Vår felles digitale grunnmur — Mobil-, bredbånds- og internettjenester“.

Tefficient has written two comprehensive analyses to support chapter 7 in the white paper addressing mobile and fixed broadband networks:

  • “Assessment of Norwegian mobile revenues in a Nordic context”
  • “Assessment of Norwegian fixed broadband pricing in a Nordic context”

The first analysis investigates whether Norwegian mobile prices should be considered high or moderate given certain specific Norwegian conditions. A multitude of metrics are used – always compared between the same four markets: Norway, Denmark, Sweden and Finland.

The second analysis investigates Norwegian broadband prices, comparing them against three other Nordic markets: Denmark, Sweden and Finland.

The white paper (in Norwegian) summarises the two analyses in sections 7.2.1.4 and 7.2.2.3 using selected graphs and conclusions. The ministry has integrated the key findings with own and independent research, data and viewpoints to form a basis for future policy.

Continue reading Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context

The growth in mobile data wasn’t stopped by a pandemic

But growth is unevenly distributed and few countries could grow ARPU

Tefficient’s 29th public analysis of the development and drivers of mobile data compares 44 countries from all regions of the world.

Although a pandemic hit the world in 1H 2020, usage grew in every single country. But the growth was unevenly distributed – some countries grew faster than before while others grew slower than before.

Continue reading The growth in mobile data wasn’t stopped by a pandemic

40% more gigabytes in spite of the pandemic

But revenue negatively affected: -0.5%

Tefficient’s 28th public analysis on the development and drivers of mobile data ranks 116 operators based on average data usage per SIM, total data traffic and revenue per gigabyte in the first half of 2020.

The data usage per SIM grew for basically every operator. 42% could turn that data usage growth into ARPU growth.

Continue reading 40% more gigabytes in spite of the pandemic

ARPU doesn’t follow usage upwards. If we can’t monetise gigabytes, then what?

Tefficient’s 27th public analysis of the development and drivers of mobile data compares 44 countries from all regions of the world. We say hello to the new additions Chile, New Zealand and Qatar.

Usage is growing in every single country, but few are able to turn this into ARPU growth. Too few.

Continue reading ARPU doesn’t follow usage upwards. If we can’t monetise gigabytes, then what?

European FMC propositions and outcome

Analysis & Go-to-market, 2020

How have operators introduced fixed-mobile convergent plans in Europe’s most advanced markets France, Spain, Portugal, Belgium, Switzerland, the Netherlands – and in emerging FMC markets like the UK and Sweden? How – and how quickly – did competition react?

Using facts: What is the take-up of these FMC plans? How have the FMC introductions affected mobile and fixed market share, customer churn, acquisition & retention cost, demand for fibre and TV – and revenue and margin?

How do you avoid making FMC a discount-centric thing? How have the best FMC propositions been put together and how have they been marketed? Is there a way to leverage content and exclusivity?

Is 5G changing FMC?

Continue reading European FMC propositions and outcome

The gig economy: 58% more gigabytes generated 0.4% more revenue

5G monetisation lessons from China and Korea

Tefficient’s 26th public analysis on the development and drivers of mobile data ranks 105 operators based on average data usage per SIM, total data traffic and revenue per gigabyte in 2019.

Continue reading The gig economy: 58% more gigabytes generated 0.4% more revenue