Category Archives: References

Nordic operator benchmark 2019

Reference: Benchmarks, 2019

For the seventh consecutive year: Comprehensive business benchmark with 890 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 54 functions of mobile, fixed/cable and integrated operators.

Peer group data exclusively from Swedish, Finnish, Norwegian and Danish operators. Due to pre-agreed confidentiality requirements, participating operators are anonymous (and of course their data).

Continue reading Nordic operator benchmark 2019

Interviewing 23 executives and experts for Ericsson ConsumerLab research on 5G consumer potential

Reference: Go-to-market, 2018-2019

Conducting and transcribing 22 interviews with 23 senior executives from telecom operators, handset and chip manufacturers, start-ups, academia and think tanks on the potential of 5G for consumers.

These interviews were, alongside focus groups, used as input to design Ericsson ConsumerLab’s consumer research ultimately covering 22 countries and over 35000 smartphone owners globally.

The interviews form an integral part of the 5G consumer potential report as issued by Ericsson ConsumerLab in May 2019. All interviewees are named in the report. Thank you for your kindness!

Continue reading Interviewing 23 executives and experts for Ericsson ConsumerLab research on 5G consumer potential

How to continue to improve mobile service revenue and customer loyalty

Reference: Analysis and Go-to-market, 2018

Quantitative and qualitative exploration and analysis project starting with a Nonstop Retention® benchmark for a specific country market.

Analysing a wide area of propositions and tactics from several different markets:

  • Multi-user and multi-device plans
  • Fixed-mobile convergent plans
  • Premium value plans and options
  • Flexible plans and sub-brands
  • Early upgrade plans for handsets
  • Loyalty programmes

Identifying best practice with regards to impact on revenue, take-up and customer loyalty. Applying it to the local market competitive context, resulting in a recommendation presented during interactive workshops.

Continue reading How to continue to improve mobile service revenue and customer loyalty

Nordic operator benchmark 2018

Reference: Benchmarks, 2018

For the sixth consecutive year: Comprehensive business benchmark with more than 700 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 43 functions of mobile, fixed/cable and integrated operators.

Peer group data exclusively from Swedish, Finnish, Norwegian and Danish operators. Due to pre-agreed confidentiality requirements, participating operators are anonymous. Continue reading Nordic operator benchmark 2018

International mobile switching and number porting analysis

Reference: Analysis, 2018

Capturing and summarising how the mobile switching and number porting processes are implemented in ten countries.

Capturing and presenting the mobile switching and porting volume trends – per country and/or per operator.

Example from Spain (public data)

Analysing how the stipulated process (and the way operators have implemented it in practice) affect these trends. Developing KPIs allowing countries to be compared. Identifying best practice.

Identifying the triggers for switching and porting – and the elasticity between factors like gross adds, churn, numbers ported and net adds. Using international examples to predict what a change in the switching and porting process might mean for another country. Continue reading International mobile switching and number porting analysis

The secret behind Elisa’s financials

The Finnish-Estonian operator Elisa just published its 4Q 2017 results. And it was a new record in revenue and profitability.

How is that even possible? Readers of our public analysis of mobile data usage know that Finland is the mobile data usage powerhouse of the world – and that Elisa is no exception.

But Elisa doesn’t charge per gigabyte – so where is the revenue growth coming from? How can the company make more profit when it needs to handle all that traffic? This blog reveals their secret. Continue reading The secret behind Elisa’s financials

Six calls to action – directly from consumers

Ericsson ConsumerLab today published a new consumer and industry insight report titled Towards a 5G consumer future.

The research insights are based on a survey of 14000 Android and iOS smartphone users between 15 and 65 in fourteen countries: Argentina, Brazil, China, Egypt, Finland, France, Germany, Indonesia, Ireland, Japan, Mexico, South Korea, the UK and the US.

To prepare this consumer research, we worked with Ericsson ConsumerLab to analyse and benchmark the mobile data strategies of operators globally. When we had the research results, we jointly reviewed them.

The findings can be summarised in six calls to action – from consumers for operators: Continue reading Six calls to action – directly from consumers

Analysis and recommendations on mobile proposition refresh

Reference: Analysis and Go-to-market, 2017

Building and interactively presenting a comprehensive before/after analysis of international mobile propositions and their effects on customer intake, customer loyalty, revenue growth and data usage.

Emphasis on how to maximise the effect of e.g. unlimited data, zero-rated services, group & family plans and time-based offers in post- and prepaid propositions. Mapping the propositions to customers segments with a reward-for-wanted-behaviour logic balancing between general availability and segment exclusivity. Continue reading Analysis and recommendations on mobile proposition refresh

Speaker at Wi-Fi World Congress Europe 2017

Analysis & go-to-market 2017

Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for attendees at the Wi-Fi World Congress Europe in The Hague 2 November.

The presentation covered:

  • The latest stats on mobile data usage per country
  • A reflection over what EU’s Roam Like at Home implementation has meant for Wi-Fi
  • Stats on smartphones’ time distribution between Wi-Fi and cellular per country
  • A comparison between fixed and mobile data usage
  • The unlimited mobile data trend
  • Three reasons why operator Wi-Fi still is relevant – video subsidisation, indoor coverage and cost
  • Operator Wi-Fi deployment stats from around the world
  • Wi-Fi stats from Hong Kong and Korea
  • Key takeouts

The conference organisers summarised the presentation in this live post: LIVE from The Hague: The Wi-Fi vs. Mobile debate

If you’d like to see the full presentation, it has now been made available also on video: https://vimeo.com/242596226

Bundles and churn: Nexterday North 2017

Also the 2017 version of Nexterday North was a true ‘anti-seminar’ with futuristic and insightful speakers in a great, sometimes quirky, mix. May Comptel‘s spirit thrive also now that it is a part of Nokia.

This year, tefficient held a keynote presentation focused on bundles and the effect on churn.

Continue reading Bundles and churn: Nexterday North 2017