Category Archives: References

Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context

Norway’s Ministry of Local Government and Modernisation has today published an extensive white paper to the Norwegian Parliament titled “Vår felles digitale grunnmur — Mobil-, bredbånds- og internettjenester“.

Tefficient has written two comprehensive analyses to support chapter 7 in the white paper addressing mobile and fixed broadband networks:

  • “Assessment of Norwegian mobile revenues in a Nordic context”
  • “Assessment of Norwegian fixed broadband pricing in a Nordic context”

The first analysis investigates whether Norwegian mobile prices should be considered high or moderate given certain specific Norwegian conditions. A multitude of metrics are used – always compared between the same four markets: Norway, Denmark, Sweden and Finland.

The second analysis investigates Norwegian broadband prices, comparing them against three other Nordic markets: Denmark, Sweden and Finland.

The white paper (in Norwegian) summarises the two analyses in sections 7.2.1.4 and 7.2.2.3 using selected graphs and conclusions. The ministry has integrated the key findings with own and independent research, data and viewpoints to form a basis for future policy.

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Cloud gaming and immersive video in a 5G perspective

Which cloud gaming and immersive video propositions are leading operators offering their 5G customers? How have operators gone about it; partnering with global brands, integrating a white label product – or even building it on their own?

KT 모델들이 14일부터 통신사에 관계 없이 110종의 게임을 마음껏 즐길 수 있는 구독형 스트리밍 게임 서비스 ‘게임박스’를 소개하고 있다. https://corp.kt.com/html/promote/news/report_detail.html?datNo=15881
KT celebrating 40k GameBox customers one month after launch

What about exclusivity? Can anyone buy or is it just for connectivity customers? Even for 5G customers only? Or have operators made the cloud gaming/immersive video service inclusive? If so, on an all plans or just on the more premium plans?

In this project we summarised and categorised all propositions in leading 5G markets globally and could spot some global trends.

Commissioned by an operator group.

Equipment sales and bundling: Best practices

Analysis & Go-to-market, 2020

Which are the equipment sales models in mobile and how have they developed over time? Can best practices be spotted when comparing equipment sales and profitability for a large number of mature market operators globally?

Using facts: What outputs are different equipment sales models such as subsidy, instalment, leasing, rental and BYOD generating – and how is an early upgrade promise affecting?

In this project we identified and documented a few operator best practices across different models in different markets.

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European FMC propositions and outcome

Analysis & Go-to-market, 2020

How have operators introduced fixed-mobile convergent plans in Europe’s most advanced markets France, Spain, Portugal, Belgium, Switzerland, the Netherlands – and in emerging FMC markets like the UK and Sweden? How – and how quickly – did competition react?

Using facts: What is the take-up of these FMC plans? How have the FMC introductions affected mobile and fixed market share, customer churn, acquisition & retention cost, demand for fibre and TV – and revenue and margin?

How do you avoid making FMC a discount-centric thing? How have the best FMC propositions been put together and how have they been marketed? Is there a way to leverage content and exclusivity?

Is 5G changing FMC?

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Nordic operator benchmark 2020

Reference: Benchmarks, 2020

For the eighth consecutive year: Comprehensive business benchmark with 890 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 54 functions of mobile, fixed/cable and integrated operators.

Peer group data exclusively from Swedish, Finnish, Norwegian and Danish operators. Due to pre-agreed confidentiality requirements, participating operators are anonymous (and of course their data).

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How South Korea’s operators drive demand for 5G

Reference: Analysis and Go-to-market, 2019

Nowhere else in the world will you find as many 5G users as in South Korea. Nowhere else will you find as many 5G base stations up and running. If there ever was a race to 5G, the Korean government and industry won it.

Seeing is believing: After having dug up, read and compiled all reporting and data on Korea’s mobile business there was no other way forward than to seeing it for ourselves and interview people involved in creating Korea’s ‘5G wonder’.

We spent eight busy days (11-18 July) in Seoul to finish a comprehensive 106-page analysis – full of graphs and photos – with recommendations for European operators.

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Nordic operator benchmark 2019

Reference: Benchmarks, 2019

For the seventh consecutive year: Comprehensive business benchmark with 890 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 54 functions of mobile, fixed/cable and integrated operators.

Peer group data exclusively from Swedish, Finnish, Norwegian and Danish operators. Due to pre-agreed confidentiality requirements, participating operators are anonymous (and of course their data).

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Interviewing 23 executives and experts for Ericsson ConsumerLab research on 5G consumer potential

Reference: Go-to-market, 2018-2019

Conducting and transcribing 22 interviews with 23 senior executives from telecom operators, handset and chip manufacturers, start-ups, academia and think tanks on the potential of 5G for consumers.

These interviews were, alongside focus groups, used as input to design Ericsson ConsumerLab’s consumer research ultimately covering 22 countries and over 35000 smartphone owners globally.

The interviews form an integral part of the 5G consumer potential report as issued by Ericsson ConsumerLab in May 2019. All interviewees are named in the report. Thank you for your kindness!

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How to continue to improve mobile service revenue and customer loyalty

Reference: Analysis and Go-to-market, 2018

Quantitative and qualitative exploration and analysis project starting with a Nonstop Retention® benchmark for a specific country market.

Analysing a wide area of propositions and tactics from several different markets:

  • Multi-user and multi-device plans
  • Fixed-mobile convergent plans
  • Premium value plans and options
  • Flexible plans and sub-brands
  • Early upgrade plans for handsets
  • Loyalty programmes

Identifying best practice with regards to impact on revenue, take-up and customer loyalty. Applying it to the local market competitive context, resulting in a recommendation presented during interactive workshops.

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Nordic operator benchmark 2018

Reference: Benchmarks, 2018

For the sixth consecutive year: Comprehensive business benchmark with more than 700 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 43 functions of mobile, fixed/cable and integrated operators.

Peer group data exclusively from Swedish, Finnish, Norwegian and Danish operators. Due to pre-agreed confidentiality requirements, participating operators are anonymous. Continue reading Nordic operator benchmark 2018