31% failed – often operating from a low-usage position
In Tefficient’s 45th public analysis of mobile data trends, 116 operators are ranked based on metrics such as average data usage per subscription, total data traffic, and revenue per gigabyte.
Converting data usage growth to ARPU growth – not that simple
In 2024, 94% of operators saw growth in data usage per subscription, with 69% successfully converting this into higher ARPU. This trend continued into the first half of 2025: 93% experienced increased data usage, and 68% translated that growth into higher ARPU. The performance is roughly in line with 2023, although it still reflects a decline from 2022 levels.
Operators unable to capitalise on pricing power – therefore experiencing falling ARPU – tend to operate in the bottom left low-usage area of the Christmas tree. A risky spot.
Download the analysis: 69% of operators leveraged pricing power to increase ARPU alongside rising data usage
This analysis is sponsored by DNA. Read their press release here.