Category Archives: FWA

Assessment of Norwegian mobile and fixed broadband revenues in a Nordic context 2025

Reference: Analysis, 2025

Norway’s Ministry of Digitalisation and Public Governance published an analysis on 6 March 2026 commissioned from Tefficient in 2025.

Image credit: Adobe Firefly

This analysis builds on two previous standalone analyses for mobile and fixed broadband that have been issued four times since 2021, although with less detailed analysis. It focuses on comparing revenues derived from subscribers and assessing selected value-for-money metrics across the four Nordic markets – Norway, Denmark, Sweden, and Finland – for the period up to June 2025.

In addition, the analysis compares market concentration and reviews the financial results of the main mobile and fixed broadband providers.

The analysis can be downloaded from the Norwegian government’s homepage and is written in English.

    Commissioned by Norway’s Ministry of Digitalisation and Public Governance.

    ARPU growth softens further as mobile data usage growth slows in more than half of the countries

    Tefficient’s 46th public analysis of mobile data trends and drivers compares data from 40 countries where M2M/IoT can be excluded from the total bases. Mobile data usage grew year-on-year in most markets, but Turkey and Qatar recorded declines.

    Saudi Arabia remains the usage leader and Latvia the runner-up, although statistics for both countries aren’t available for the first half of 2025.

    Growth deceleration decelerated

    After the sharp slowdown from 2023 to 2024, usage growth rates have largely stabilised. However, more than half of the countries had slower growth in the first half of 2025 compared with the same period in 2024. Among the countries reported, Portugal posted the highest annual increase at 32%.

    Continue reading ARPU growth softens further as mobile data usage growth slows in more than half of the countries

    Benchmarking fibre pricing in Denmark with eight other European countries, 2025

    Reference: Analysis, 2025

    Fiberalliancen is a trade association representing companies that own, operate, and use fibre networks in Denmark. It is part of Green Power Denmark.

    For the fifth time, following previous reports in 2021, 2022, 2023, and 2024, Tefficient has conducted an extensive fibre broadband pricing benchmark across nine European markets: Denmark, Sweden, Norway, Finland, Germany, the Netherlands, Belgium, the UK, and France.

    “While prices are low, access to fiber networks in Denmark is among the highest in Europe.”

    In a press release, Fiberalliancen introduces Tefficient’s latest analysis and makes it publicly available for download in the right hand column under “Links”. If you do not read Danish, don’t worry; the report is in English.

    Continue reading Benchmarking fibre pricing in Denmark with eight other European countries, 2025

    69% of operators leveraged pricing power to increase ARPU alongside rising data usage

    In Tefficient’s 45th public analysis of mobile data trends, 116 operators are ranked based on metrics such as average data usage per subscription, total data traffic, and revenue per gigabyte.

    Converting data usage growth to ARPU growth – not that simple

    Continue reading 69% of operators leveraged pricing power to increase ARPU alongside rising data usage

    The demand for additional mobile data is weaker than ever – ARPU growth softens

    Tefficient’s 44th public analysis of mobile data trends and drivers compares data from 40 countries, where M2M/IoT can be excluded from the total bases. Mobile data usage grew year-on-year in every country, with Saudi Arabia maintaining its position as the usage leader and Latvia emerging as the new runner-up.

    Growth decelerated again – also in GB terms

    However, growth rates have decelerated. Greece recorded the highest annual increase at 38%, while Croatia posted the lowest at just 2%. Even in absolute terms [incremental GB per subscription], most countries experienced slower growth in 2024 than in 2023. Overall, the demand for additional mobile data is weaker than ever – although FWA is included in most figures.

    Continue reading The demand for additional mobile data is weaker than ever – ARPU growth softens

    Is the end of the S-curve in sight?

    Tefficient’s 43rd public analysis of mobile data trends and drivers compares data from 39 countries, where M2M/IoT can be excluded from the total bases. Mobile data usage grew in every country year-on-year, with Saudi Arabia remaining the usage leader.

    Growth rates decelerated

    However, growth rates have deceleratedGreece saw the highest increase at 55%, while Croatia and Finland posted just 5%.

    Continue reading Is the end of the S-curve in sight?

    Assessment of Norwegian mobile revenues and fixed broadband pricing in a Nordic context – 2024

    Reference: Analysis, 2024

    Norway’s Ministry of Digitalisation and Public Governance today published two analyses commissioned from Tefficient.

    The conclusion is summarised (in Norwegian) in a press release from the Ministry.

    Both analyses are very comprehensive and compare Norway to the three fellow Nordic countries Denmark, Sweden, and Finland. It means that they are highly interesting not just for the industry and policy makers in Norway, but in all four countries.

    An example graph from the fixed analysis shows how the average monthly subscription fee compares between different plans with different maximum download throughput:

    The average monthly subscription fee during the first 5 years of a fixed broadband contract, measured in purchasing power parity adjusted Norwegian kroner. Each dot represents an actual consumer offer. In total 6500 offers across 385 addresses were documented.
    Continue reading Assessment of Norwegian mobile revenues and fixed broadband pricing in a Nordic context – 2024

    Fewer operators capitalised on pricing power to deliver “more for more”

    Tefficient's Christmas tree graph showing the year-on-year development both in mobile data usage per subscription and ARPU (average revenue per user)

    In Tefficient’s 42nd public analysis of mobile data trends, 123 operators are ranked based on metrics like average data usage per subscription, total data traffic, and revenue per gigabyte.

    In 2023, 93% of operators experienced growth in data usage per subscription, with 71% of them successfully converting this into higher ARPU.

    Continue reading Fewer operators capitalised on pricing power to deliver “more for more”

    Change at the top as growth slows

    Tefficient's comparison of the average mobile data usage per subscription between a large number of countries from 2017 and 2023

    Tefficient’s 41st public analysis of mobile data development and drivers compares 39 countries worldwide, where M2M/IoT can be excluded from the total bases. Mobile data usage grew in 38 of these, with Bahrain as the only exception.

    Finland no longer leads in usage

    For the first time since 2013, Finland doesn’t lead in usage. Saudi Arabia is the new world leader with more than 45 GB per average subscription in 2023.

    Continue reading Change at the top as growth slows

    Human customers subsidise M2M/IoT customers

    Tefficient’s 40th public analysis of mobile data development and drivers compares 47 countries worldwide, including M2M/IoT in the total bases. Mobile data usage grew in 44 of them, with Austria, Bahrain and China being exceptions.

    If you’d rather see the analysis excluding M2M, go here.

    When usage grows, the growth rates are slowing. Cyprus, however, had an astonishing growth rate of 123%, in stark contrast to much slower growth rates, or even declines, elsewhere.

    Continue reading Human customers subsidise M2M/IoT customers