Operator proposition & positioning analysis and workshops

Analysis & Go-to-market, 2015

Preparing analysis of the commercial and financial development for competing operators – aligning it with their respective propositions and positioning. Focusing on the operators in the market in question – but supplementing it with analysis of other international markets relevant to take learning from and apply in a local context.

Using the analysis to prepare key customer resources for collaborative workshops which tefficient then facilitates. Providing proposition and positioning recommendations.

Commissioned by a telecom operator.