Analysis & Go-to-market, 2015
Preparing analysis of the commercial and financial development for competing operators – aligning it with their respective propositions and positioning. Focusing on the operators in the market in question – but supplementing it with analysis of other international markets relevant to take learning from and apply in a local context.
Using the analysis to prepare key customer resources for collaborative workshops which tefficient then facilitates. Providing proposition and positioning recommendations.
Commissioned by a telecom operator.