“The road to hell is paved with good intentions“
Madonna
Don’t get us wrong, cost management is important. Our point is that you should not base your improvement targets on your present actuals.
With targets such as “All functions cut 10% off the costs”, you risk cutting down on the activities that are key to your success. Too. Because you don’t know for sure that they are actually key to your success. Since you haven’t measured it against relevant peers. This year. It risks your business: The negative impact of 10% cost reduction in an activity that is key to your success could easily outweigh the positive impact of a equally large cost reduction in an activity which actually needed to be trimmed.
COVID-19 has raised the bar. In the midst of a global health crisis, telcos are delivering. For many operators, Q3 2020 represents their best EBITDA margin quarter ever. But we need to be honest about why. Many cost reductions have – so far – come almost automatically:
Continue reading Why cutting 10% of present actuals risks your business