Category Archives: Benchmarks

Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context – 2022

Norway’s Ministry of Local Government and Regional Development yesterday published two analyses commissioned from Tefficient.

The conclusion are summarised (in Norwegian) in a press release from the Ministry: https://www.regjeringen.no/no/aktuelt/norske-mobilpriser-er-fortsatt-hoye-i-nordisk-sammenheng/id2909632/

Both analyses are quite comprehensive and compare Norway to the three fellow Nordic countries Denmark, Sweden and Finland. It means that they are highly interesting not just for the industry and policy makers in Norway, but in all four countries.

Sample graph from the mobile report
Sample graph from the fixed broadband report

Since the Ministry has made both analyses available for public download, you can access them directly and for free from here:

Assessment of Norwegian mobile revenues in a Nordic context – 2022

Assessment of Norwegian fixed broadband pricing in a Nordic context – 2022

The analyses are one-year-later updates of the original analyses that provided input to the government’s white paper to the Norwegian Parliament titled “Vår felles digitale grunnmur — Mobil-, bredbånds- og internettjenester“. See Tefficient’s reference from last year:

Commissioned by Norway’s Ministry of Local Government and Regional Development.

Who has the best mobile network in the Nordics?

Opensignal’s Global Mobile Network Experience Awards 2022 showed that the mobile networks of Sweden, Finland – and especially Norway and Denmark – provide some of the best experiences in the world.

But there are many companies – some with global, some with local ambitions – that offer their take on who has the best mobile network. To differentiate, providers define different metrics and use different methodologies. Rather than boring you with those, we have compiled a cross-case table naming the winner per each metric across four global network experience specialists: Opensignal, Tutela, Ookla Speedtest and umlaut.

We have included the latest overall or 5G-specific tests made public in 2021 or 2022.

Continue reading Who has the best mobile network in the Nordics?

Back to normal? Or will 5G push the envelope?

Tefficient’s 32nd public analysis of the development and drivers of mobile data compares 46 countries – now with Brazil added – from all regions of the world.

In our previous, full year 2020, report we could see that the pandemic drove mobile data usage – contrary to the belief that all that time we spent at home would offload mobile data traffic to Wi-Fi and fixed broadband.

Although the pandemic was still very much present in our daily life, the relaxation of restrictions in the first half of 2021 led to a more normal growth in mobile data usage.

Continue reading Back to normal? Or will 5G push the envelope?

Benchmarking fibre broadband pricing in Denmark with Sweden, Norway, Germany, The Netherlands, Belgium, the UK and France

Dansk Energi (Danish Energy) is a business and interest organisation for energy companies in Denmark. These companies spearheaded the rollout of fibre networks in Denmark.

In a press release, Dansk Energi concludes that Denmark has among the lowest prices on fibre broadband in Europe. That conclusion is based on a comprehensive price benchmark performed by Tefficient – a benchmark which Dansk Energi has made public. Open the press release and download the benchmark in the “Dokumenter” area highlighted below.

Continue reading Benchmarking fibre broadband pricing in Denmark with Sweden, Norway, Germany, The Netherlands, Belgium, the UK and France

Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context

Norway’s Ministry of Local Government and Modernisation has today published an extensive white paper to the Norwegian Parliament titled “Vår felles digitale grunnmur — Mobil-, bredbånds- og internettjenester“.

Tefficient has written two comprehensive analyses to support chapter 7 in the white paper addressing mobile and fixed broadband networks:

  • “Assessment of Norwegian mobile revenues in a Nordic context”
  • “Assessment of Norwegian fixed broadband pricing in a Nordic context”

The first analysis investigates whether Norwegian mobile prices should be considered high or moderate given certain specific Norwegian conditions. A multitude of metrics are used – always compared between the same four markets: Norway, Denmark, Sweden and Finland.

The second analysis investigates Norwegian broadband prices, comparing them against three other Nordic markets: Denmark, Sweden and Finland.

The white paper (in Norwegian) summarises the two analyses in sections 7.2.1.4 and 7.2.2.3 using selected graphs and conclusions. The ministry has integrated the key findings with own and independent research, data and viewpoints to form a basis for future policy.

Continue reading Assessment of Norwegian mobile and fixed broadband pricing in a Nordic context

Why cutting 10% of present actuals risks your business

The road to hell is paved with good intentions

Madonna

Don’t get us wrong, cost management is important. Our point is that you should not base your improvement targets on your present actuals.

With targets such as “All functions cut 10% off the costs”, you risk cutting down on the activities that are key to your success. Too. Because you don’t know for sure that they are actually key to your success. Since you haven’t measured it against relevant peers. This year. It risks your business: The negative impact of 10% cost reduction in an activity that is key to your success could easily outweigh the positive impact of a equally large cost reduction in an activity which actually needed to be trimmed.

COVID-19 has raised the bar. In the midst of a global health crisis, telcos are delivering. For many operators, Q3 2020 represents their best EBITDA margin quarter ever. But we need to be honest about why. Many cost reductions have – so far – come almost automatically:

Continue reading Why cutting 10% of present actuals risks your business

Equipment sales and bundling: Best practices

Analysis & Go-to-market, 2020

Which are the equipment sales models in mobile and how have they developed over time? Can best practices be spotted when comparing equipment sales and profitability for a large number of mature market operators globally?

Using facts: What outputs are different equipment sales models such as subsidy, instalment, leasing, rental and BYOD generating – and how is an early upgrade promise affecting?

In this project we identified and documented a few operator best practices across different models in different markets.

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European FMC propositions and outcome

Analysis & Go-to-market, 2020

How have operators introduced fixed-mobile convergent plans in Europe’s most advanced markets France, Spain, Portugal, Belgium, Switzerland, the Netherlands – and in emerging FMC markets like the UK and Sweden? How – and how quickly – did competition react?

Using facts: What is the take-up of these FMC plans? How have the FMC introductions affected mobile and fixed market share, customer churn, acquisition & retention cost, demand for fibre and TV – and revenue and margin?

How do you avoid making FMC a discount-centric thing? How have the best FMC propositions been put together and how have they been marketed? Is there a way to leverage content and exclusivity?

Is 5G changing FMC?

Continue reading European FMC propositions and outcome

Nordic operator benchmark 2020

Reference: Benchmarks, 2020

For the eighth consecutive year: Comprehensive business benchmark with 890 KPIs covering revenue, OPEX, CAPEX, headcount productivity, subscriptions & channels, performance, load, quality and innovation & growth – for 54 functions of mobile, fixed/cable and integrated operators.

Peer group data exclusively from Swedish, Finnish, Norwegian and Danish operators. Due to pre-agreed confidentiality requirements, participating operators are anonymous (and of course their data).

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Digital customer journeys matter. Are UK operators ready to go digital?

The past three months have been a testing time for the UK mobile and broadband service providers, as many of them have battled with outages, vandalised phone masts amid lurid 5G conspiracy theories, extreme demand peaks. Store closures have placed added pressure on field, customer service and call centre staff who have been largely working from home. We all know the drill. All of us just want to get on with ‘getting back to normal’, safely past Covid-19, to life as we used to know it. But we don’t know how long it will take, or even if we will have the same breadth of services on the high street as before. Today, 15th of June, the shops are gradually and carefully opening their doors on UK high streets.

From Three’s Instagram
Continue reading Digital customer journeys matter. Are UK operators ready to go digital?