Tefficient, in its 38th public analysis of mobile data trends, has ranked 116 operators based on metrics like average data usage per subscription, total data traffic and revenue per gigabyte. This issue covers the full year of 2022 and the first half of 2023.
Notably, 97% of operators witnessed an upswing in data usage per subscription in 2022, with 75% of them successfully translating this into increased ARPU.
The positive trajectory continued into the first half of 2023, as 96% of operators observed a rise in data usage per subscription. Among them, 75% managed to convert this heightened usage into ARPU growth.
75% managed to convert heightened usage into ARPU growth – it has never been higher
Tefficient’s well-known Christmas tree graphs vividly illustrate the operators that experienced ARPU improvements. This shift is significant, signalling a more rational approach by operators, as they leverage their pricing power in various markets.
This transition towards better monetisation of mobile data gains prominence against the backdrop of escalating inflation since spring 2022. This strategic pivot towards an ethos of ‘more for more’ is a timely and advantageous move for operators.
Download the analysis: Mobile operators demonstrate strengthened ability to improve ARPU on the back of data usage growth
This analysis is sponsored by DNA.