Reference: Analysis and Go-to-market, 2017
Building and interactively presenting a comprehensive before/after analysis of international mobile propositions and their effects on customer intake, customer loyalty, revenue growth and data usage.
Emphasis on how to maximise the effect of e.g. unlimited data, zero-rated services, group & family plans and time-based offers in post- and prepaid propositions. Mapping the propositions to customers segments with a reward-for-wanted-behaviour logic balancing between general availability and segment exclusivity.
A country-specific Nonstop Retention® benchmark, measuring the ability of brands to keep customers loyal without binding contracts, formed part of the work scope.
Co-developing operator-specific recommendations with the product and marketing team of the operator. Presenting final recommendations to management.
Commissioned by a large integrated operator in a tier 1 country.