In this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.
We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less.
- Is the smartphone a 3G/4G – or a Wi-Fi – device?
- Benchmarking public Wi-Fi deployments
- Public Wi-Fi usage
- Trending: Unlimited mobile data
- Best practices for automatic offloading
- Wi-Fi Calling usage
- Best practices for using Wi-Fi to reap business benefits
Download analysis: tefficient industry analysis 4 2016 Using public Wi-Fi as customer magnet