Monthly Archives: September 2016

Analysis, Churn, data monetisation, mobile data usage, Nonstop retention®, Wi-Fi

Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet

Wi-Fi as customer magnetIn this analysis – our fifth on the subject – we show how telcos, cellcos and cablecos in mature markets in Europe, America and APAC use public Wi-Fi to attract and retain customers – and to upsell.

We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less. Continue reading Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet →

Blog, equipment sales, SAC and SRC, US

We’re not subsidizing. We’re just selling phones for less than what we bought them for.

The four largest wireless carriers in the US – Verizon, AT&T, T-Mobile and Sprint – all claim that they have (essentially) abandoned the two-year-binding-contract-with-subsidized-phone model.

At least in the consumer market; the model is still around in the business market.

But have they? Continue reading We’re not subsidizing. We’re just selling phones for less than what we bought them for. →