Final! Mobile data usage and revenue for 39 countries
This is tefficient’s 21st public analysis of the development and drivers of mobile data.
Mobile data usage is still growing in all of the 39 countries covered by this analysis. But there are two countries that stand out – China and India. In the first half of 2018, these two ‘developing’ nations have overtaken several mature markets when it comes to average data consumption per subscription. The growth is incredibly fast and driven by 4G.
But China and India aren’t yet challenging the top – where the two unlimited superpowers, Finland and Taiwan, still reign. Continue reading China and India shift to 4th gear – leave many mature markets in the dust
Reference: Analysis and Go-to-market, 2018
Quantitative and qualitative exploration and analysis project starting with a Nonstop Retention® benchmark for a specific country market.
Analysing a wide area of propositions and tactics from several different markets:
- Multi-user and multi-device plans
- Fixed-mobile convergent plans
- Premium value plans and options
- Flexible plans and sub-brands
- Early upgrade plans for handsets
- Loyalty programmes
Identifying best practice with regards to impact on revenue, take-up and customer loyalty. Applying it to the local market competitive context, resulting in a recommendation presented during interactive workshops.
Continue reading How to continue to improve mobile service revenue and customer loyalty