Reference: Analysis and Go-to-market, 2018
Quantitative and qualitative exploration and analysis project starting with a Nonstop Retention® benchmark for a specific country market.
Analysing a wide area of propositions and tactics from several different markets:
- Multi-user and multi-device plans
- Fixed-mobile convergent plans
- Premium value plans and options
- Flexible plans and sub-brands
- Early upgrade plans for handsets
- Loyalty programmes
Identifying best practice with regards to impact on revenue, take-up and customer loyalty. Applying it to the local market competitive context, resulting in a recommendation presented during interactive workshops.
Continue reading How to continue to improve mobile service revenue and customer loyalty
2019 will be a year with significant uncertainty for many operators. Will we get that frequency license? Will the merger in our market be approved? Will we be able to launch 5G? Will competing fixed wireless propositions steal our broadband customers and erode prices? Will our competitors begin producing original content?
Good then that there are questions that can be answered here and now. These are the ones we know many of you are busy with:
Continue reading Five of your questions that Tefficient can answer – now
Ericsson ConsumerLab today published a new consumer and industry insight report titled Towards a 5G consumer future.
The research insights are based on a survey of 14000 Android and iOS smartphone users between 15 and 65 in fourteen countries: Argentina, Brazil, China, Egypt, Finland, France, Germany, Indonesia, Ireland, Japan, Mexico, South Korea, the UK and the US.
To prepare this consumer research, we worked with Ericsson ConsumerLab to analyse and benchmark the mobile data strategies of operators globally. When we had the research results, we jointly reviewed them.
The findings can be summarised in six calls to action – from consumers for operators: Continue reading Six calls to action – directly from consumers
Mobile operators are abandoning the previously predominant model to subsidize handsets and to, in return, lock customers in on long contracts with elevated service fees.
The death of the model should be mourned by no one since end-users have been given choice and flexibility through a multitude of non-binding, cheaper and flexible service options with generous – or even unlimited – allowances. Operators have seen customer churn decrease as end-users hold onto their handsets longer. As a direct consequence, EBITDA margins have increased.
Investors might still complain about the revenue growth, but measured as percentage of revenue mobile carriers currently produce the best margins on record. Continue reading Carriers moved away from subsidizing handsets. Now they subsidize customers’ video consumption.