Further slowdown in data usage growth causes positive ARPU development to soften

Tefficient’s 35th public analysis of the development and drivers of mobile data compares 46 countries from all regions of the world.

In our previous reports we could see that the pandemic drove the mobile data usage. But during the second half of 2021, the demand for more mobile data slowed. And this trend continues into the first half of 2022.

The country with the fastest growth in usage this time was Canada with 31%. In the other end, Peru, Malaysia and Austria experienced unusually slow growth rates of just 2-3%.

Data-only continues to define the average mobile data usage although the share of base is limited. Austria became the first country to reach 100 GB per data-only SIM per month, but Finland is just behind.

Using mobile data has generally never been cheaper but the erosion in the revenue per gigabyte slowed further compared to previous reports. The Netherlands had the fastest erosion, 28%, while India reported an increase.

But the positive ARPU development seen in our previous analysis didn’t continue in the first half of 2022. Mobile data usage grew slower – and a lower share of countries could improve ARPU. Given the spiralling inflation starting around the end of the first half of 2022, we had hoped that the ARPU improvement trend from the last analysis would continue.


Download the analysis: “Further slowdown in data usage growth causes positive ARPU development to soften” 27 November 2022