Speaker at Wi-Fi NOW 2016 London

Analysis & go-to-market 2016

Preparing and presenting “How carriers are using Wi-Fi to boost their businesses” for 350 attendees at the Wi-Fi NOW 2016 event in London 25-27 October.


The presentation covered:

  • The latest stats on mobile data usage per country
  • Stats on smartphones’ time distribution between Wi-Fi and cellular per country
  • Stats on smartphones’ data volume distribution between Wi-Fi and cellular per country
  • The unlimited mobile data trend – and why it might mean more, not less, carrier Wi-Fi
  • Wi-Fi traffic stats from Korea, USA, Hong Kong and the UK
  • Auto-offload best practices
  • Wi-Fi calling stats
  • Four ways to use Wi-Fi to boost carrier business – with identified best practices
  • Wi-Fi first propositions and what they might mean for telcos

Wi-Fi as customer magnetThe presentation was loosely based on tefficient’s latest public industry analysis “Upsell and loyalty strategies of operators: Using public Wi-Fi as customer magnet“.

New: The Wi-Fi NOW organisers recorded the presentation and have now made it available online: https://vimeo.com/193503611