Gaming is a multi-billion dollar business – but operators have not really aimed to monetise it. Until now. Cloud gaming relies on a network’s ability to deliver a stable throughput and a low and stable latency. Gaming devices no longer need to have muscles; the rendering happens in powerful cloud servers. With cloud gaming, operators have the possibility to be relevant for gamers; operators can use network features to control and improve the gaming experience. Perhaps operators can even sell cloud gaming with differentiated experience tiers?Continue reading Cloud gaming: Operator propositions + monetisation analysis
Which cloud gaming and immersive video propositions are leading operators offering their 5G customers? How have operators gone about it; partnering with global brands, integrating a white label product – or even building it on their own?
What about exclusivity? Can anyone buy or is it just for connectivity customers? Even for 5G customers only? Or have operators made the cloud gaming/immersive video service inclusive? If so, on an all plans or just on the more premium plans?
In this project we summarised and categorised all propositions in leading 5G markets globally and could spot some global trends.
Commissioned by an operator group.