This report, commissioned by the Norwegian Communications Authority (Nkom), compares cybersecurity and cloud storage services offered by mobile and fixed broadband providers in the four Nordic countries Norway, Denmark, Sweden, and Finland. It focuses on the consumer market.
In recent years, it has become increasingly common for telecom providers to include or sell cybersecurity and cloud services alongside mobile and fixed broadband subscriptions. This report compares the scope and features of such services across the Nordic countries. It also examines how these services are sold — whether they are included in all subscriptions, in selected subscriptions, or sold as add-ons.
The report also compares pricing: Are some providers more plentiful in bundling cybersecurity and cloud services with their mobile and fixed broadband subscriptions? What is the estimated market value of such services when included? Could this help explain price differences within Norway and between Norway and its Nordic neighbours?
Operators often face uncertainty when addressing small and medium-sized businesses (SMEs). Should they treat SMEs like consumers or corporate customers? SMEs, being akin to a close-knit family, is a mass market but could sometimes require a personalised approach. Should operators assign dedicated sales representatives to cater to their specific needs and assemble tailored solutions?
While many operators equate convergence with fixed-mobile services, its scope extends far beyond that. Convergent SME bundles should not be limited to combining fixed and mobile services alone. SMEs have diverse requirements that operators can effectively address, such as switchboard functionality, contact center tools, office software, domain and hosting, cloud storage, cyber security, insurance, and more.
With the growing reliance on internet connectivity, telecom operators have an important role to play in protecting their customers from cyber threats such as fraud and malware. However, as internet usage can also expose users to risks such as the spread of malicious content, identity hijacking, and online slander, it is crucial for telecom operators to provide comprehensive cyber security services and solutions.
The service portfolio and the methods for offering these services can vary greatly between operators. Some are better than others in packaging and upselling cyber security.
Example from AT&T
To gain a comprehensive understanding of the cyber security offerings in 14 different markets, Tefficient conducted a thorough analysis of all of the cyber security offerings from all telecom operators in those markets. The analysis categorised the offerings according to:
