Operators often face uncertainty when addressing small and medium-sized businesses (SMEs). Should they treat SMEs like consumers or corporate customers? SMEs, being akin to a close-knit family, is a mass market but could sometimes require a personalised approach. Should operators assign dedicated sales representatives to cater to their specific needs and assemble tailored solutions?
While many operators equate convergence with fixed-mobile services, its scope extends far beyond that. Convergent SME bundles should not be limited to combining fixed and mobile services alone. SMEs have diverse requirements that operators can effectively address, such as switchboard functionality, contact center tools, office software, domain and hosting, cloud storage, cyber security, insurance, and more.
Tefficient conducted a series of one-to-one interviews with operator executives from various global markets to gain insights into their perspectives on mobile data monetisation and service bundling models, with a focus on current and future trends.
The interviews delved into topics such as the sufficiency of current bucket and unlimited tiered mobile data propositions, the pricing of 5G, the success of speed tiering, and how content bundling can help operators. Experiences from hard bundling, soft bundling (with choice), add-on sales and content aggregation were discussed. Additionally, the interviews explored how operators can design their propositions in a QoE and slicing future where tiering is not limited to volume, speed, and content.
With the growing reliance on internet connectivity, telecom operators have an important role to play in protecting their customers from cyber threats such as fraud and malware. However, as internet usage can also expose users to risks such as the spread of malicious content, identity hijacking, and online slander, it is crucial for telecom operators to provide comprehensive cyber security services and solutions.
The service portfolio and the methods for offering these services can vary greatly between operators. Some are better than others in packaging and upselling cyber security.
Example from AT&T
To gain a comprehensive understanding of the cyber security offerings in 14 different markets, Tefficient conducted a thorough analysis of all of the cyber security offerings from all telecom operators in those markets. The analysis categorised the offerings according to:
