Subscribe to our public industry analyses – and get them before published here
19 December 2016
The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.
In Lithuania, Austria and Korea, premium unlimited plans were introduced and the effect on data usage has been similar to what our previous analyses identified for Finland and Latvia.
The data usage top list is dominated by operators that offer unlimited: The world leader had an average usage per SIM of 9.9 GB per month.
— tefficient (@tefficient) December 19, 2016
26 September 2016
We also update you on Wi-Fi usage and deployment. You might be surprised to see that the wide adoption of 4G LTE and an increasing use of mobile data meant more Wi-Fi, not less.
29 June 2016
Which country had the highest mobile data usage in 2015? The fastest usage growth? The lowest and highest revenue per Megabyte? How does it affect usage? How are data-only and 4G LTE adoption rates affecting usage?
Which operator leads the world?
Find the answers to these mobile data usage and monetisation questions in tefficient’s 13th public analysis on the topic.
28 January 2016
Why should an operator complement their customers’ experience of mobile data with Wi-Fi?
To improve customer loyalty?
This analysis – covering 22 mobile operators in 7 markets (Belgium, Canada, Switzerland, Taiwan, Japan, Netherlands, Sweden) – makes an attempt to once and for all conclude if Wi-Fi is the last piece of the customer retention puzzle.
21 January 2016
Which operator is in the top when it comes to mobile data usage?
Which country charges the most for mobile data?
— tefficient (@tefficient) January 21, 2016
Find the answers to these and other important mobile data usage and monetisation questions in tefficient’s 12th public analysis on the topic.
24 June 2015
Mobile data usage continues to grow: +58% for the markets in this analysis.
In some high usage markets like the US and Singapore, we however see signs of saturation with growth of just about 20%. But it’s not a general trend: In other high usage markets – Finland, Estonia, Denmark, Japan and Ireland – the mobile data usage grew 60 to 80%.
In the two low usage countries Germany and the Netherlands a Mbyte effectively costs 11-14 times more than in the European countries with the lowest effective Mbyte price.
11 June 2015
Decoupled, non-binding, unsubsidised: A game changer?
Our analysis shows that mature market mobile operators on average use 15-20% of service revenue on subscriber acquisition and subscriber retention cost (SAC/SRC). In most cases without growing.
Consequently, we examine the success of the operators who – in order to reduce SAC/SRC and improve margin – are challenging the mature market norm with binding contracts with coupled, subsidised, equipment.
22 December 2014
For the first time – in our 10th public analysis on the development of mobile data usage –we see clear signs of saturation.
Unlimited squeeze-out. Smartphone penetration levelling out. 4G is mainstream. Public Wi-Fi disrupts.
Are we approaching “peak data”?
8 December 2014
Wi-Fi has become a tool in the operator toolbox. In this analysis – our third on the subject – we show how telcos, cellcos and cablecos use Wi-Fi to strengthen existing business.
Time is right for operators to include Wi-Fi into a combined connectivity experience for customers – a carrier-grade experience.
8 September 2014
Is a recurring upgrade promise – often without any fee – a good idea? Take-up has been great, but it’s only now the pioneering operators need to start delivering on this promise.
19 June 2014
For the first time, we have combined regulator reported data with operator reported data from around the world allowing comparisons between markets as well as in markets. We also present a new number 1 on the country top list.
19 May 2014
What happened to the MVNO businesses when Orange, SFR and Bouygues launched their sub-brands Sosh, Red and B&YOU in preparation for the announced launch of Free mobile.
21 March 2014
This is our fourth analysis on subscriber acquisition cost (SAC) and subscriber retention cost (SRC). It shows that much has happened in 2013: Average unit SAC and SRC have decreased significantly. How come – and what has it led to?
Some of our older analyses are still available:
Why more operators should care about alternative smartphone OSs 30 January 2014
Mobile data usage: The global top list 18 December 2013
How 4G LTE became mainstream (for some) 15 November 2013
Invest – and conquer? 8 October 2013
How six months contracts changed mobile in Belgium and Denmark 13 September 2013
Quad-play: A competitive necessity? 5 July 2013
Mobile data demand saturated? Forget it. 16 June 2013
Top MBoU operators worldwide 10 June 2013
Top LTE operators worldwide 31 May 2013
Top FTTH/B operators worldwide 24 May 2013
Operator Wi-Fi booms 14 April 2013
Why operators should refrain from handset sales 27 March 2013
SRC increases to 98% of SAC – do the positive effects continue after 100%? 11 March 2013
Why mass marketing is inefficient when launching LTE 4 March 2013
Time for Korea and Estonia to harvest 12 February 2013