New! Mobile data usage and revenue for 36 countries
This is tefficient’s 19th public analysis of the development and drivers of mobile data.
Mobile data usage is still growing in all of the countries covered by this analysis. But the growth rates are very different and so are the usage levels. Unlimited moves the needle. Finland tops the charts in usage – but it’s India that leads the growth league.
Data-only is a very important driver of usage. Austria is now the clear world leader in fixed-line substitution.
In Korea, the share of data traffic on 4G has now effectively reached 100% with a 4G penetration of 80%. The country is ready for 5G.
A prerequisite for continued data usage growth is that the total revenue per gigabyte is low. This is not the case in Greece, Canada and Belgium. The total revenue per gigabyte there is roughly 20 times higher than in Finland and more than 35 times higher than in India.
In this analysis we again use the Christmas tree visualisation to identify the countries where the more-for-more initiatives of operators buck the general more-for-less trend.
Download analysis: Unlimited moves the needle – but it’s when mobile addresses slow fixed internet that something happens
Updated version 18 July – Czechia wasn’t displayed for 2017 in Figure 1, 2 and 5 – now corrected
Mobile data usage and revenue for 35 countries
This is tefficient’s 17th public analysis of the development and drivers of mobile data.
Mobile data usage is still growing in all of the countries covered by this analysis. The growth rates are very different and so are the usage levels. Finland tops the charts in usage – but not in growth.
Data-only is a clear driver of usage. Austria emerges as the fixed-line substitution leader. In Korea, the share of data traffic on 4G has now effectively reached 100%. In mature markets, the 4G upside on data usage is mainly a thing of the past. Continue reading “More for less” tips the balance
Analysis and Go-to-market, 2016
Nonstop Retention® benchmark: Calculating and comparing the Nonstop Retention Index for mobile brands (MNOs, sub-brands and main MVNOs) in one specific major European market. Identifying best practice and showing current trends. Recommending propositions and actions to improve customer loyalty per brand.
European quad-play best practice: Fact-based before/after analysis of how the introduction of quad-play propositions changed key business Continue reading Nonstop Retention benchmark and European quad-play best practice
Certain European incumbents are betting on that copper access will be sufficient for the future communication needs of households and smaller businesses.
But where most incumbents regard copper-based DSL technologies as a fallback for areas where fiber-to-the-home (FTTH) or fiber-to-the-building (FTTB) deployment isn’t financially feasible (or not yet rolled out), a few seem to be determined that copper is it. Continue reading In fiber, leadership is created with a shovel
Whereas the “Europe is behind” accusation today is a myth rather than a fact when it comes to 4G LTE rollout, Europe still has an issue when it comes to really fast, two-way, fixed broadband – something only fiber-to-the-home (FTTH) or fiber-to-the-building (FTTB) networks can deliver. Continue reading Copper Europe?
Analysis & Go-to-market, 2014
Preparing analysis and facilitating workshops on 4G LTE and fibre adoptionwith over 40 of Comptel’s operator customers from around the world as part of Comptel’s Focus Group in Helsinki 25-26 March 2014.